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Emirate renews global media with Havas
19 Jun
Emirates, the Middle East’s leading airline, has announced the renewal of its contract with Havas Media. Havas Media will continue to manage the global media strategy, planning, social, traditional and digital investments for Emirates across the airline’s 150 worldwide destinations through to 2020.
Since winning the account in a hotly contested pitch in 2014, Havas Media has led the consolidated media business for some of the airline’s most high profile campaigns featuring Pele, Ronaldo and more recently, Jennifer Aniston.
Boutros Boutros, Divisional Senior Vice President of Corporate Communications, Market and Brand for Emirates Group commented, “As our industry is driven by change and opportunity, it’s essential we work with business partners who share our progressive mind-set. Emirates and Havas Media have similar cultures and what I call a ‘change agent’ mentality. I am excited to see what we can achieve as we continue to propel the Emirates brand into 2020.”
Global Managing Director of Havas Group, Dominique Delport said, “It’s an honour for us to continue working with Emirates, without doubt the trail blazers for quality and service. Their unparalleled ambition is shared by every one of us and we will continue to drive their business forward both in our shared home of Dubai and across their 150+ destinations.”
31 SENIOR MARKETERS. 52 MARKETING CASE STUDIES. 2 DAYS LIKE AN MBA IN MARKETING!
APPIES Malaysia is an annual 2-day Marketing Congress and Awards Festival showcasing, sharing and celebrating the country’s best marketing campaigns. Shortlisted entries will be judged by 30 leaders in the Marketing industry who will put the presenter’s knowledge to the test in a unique Live Presentation environment.
Date: 6 & 7 July, 2017
Venue: Grand Ballroom, Eastin Hotel, Petaling Jaya.
MARKETING Magazine is not responsible for the content of external sites.
After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
