Duracell appoints Wunderman Thompson as new global creative partner

11 months ago

Duracell, one of the world’s greatest iconic brands has awarded Wunderman Thompson all global creative business, with the exception of the North American region.
 
After a four-month multi agency competitive pitch with well over 10 agencies in the running, Wunderman Thompson will now be partnering up with Duracell.
 
“Wunderman Thompson delivered strategic creative work grounded in technology executed with big platform vision. They provided a strong understanding of the global markets and the strategic clarity of how we can take our international brand into the future,” said Tatiana Vivienne Jouanneau, Chief Marketing Officer, Duracell.

“Wunderman Thompson was outstanding in their pitch, they were joyful, and we immediately felt the chemistry was right.”
 
The partnership will commence immediately with expected campaigns to roll out later in the year. Marketing consulting partner Flock Associates were the designer and facilitator of the creative pitch process.
 

ADVERTISEMENT

APPIES 2020 MARKETING CAMPAIGNS CONFERENCE OPEN FOR CAMPAIGNS SUBMISSION!


CMO2019

APPIES 2020 MARKETING CAMPAIGNS CONFERENCE is all about Sharing, Learning and Excellence, in the form of a Day Conference with the aim of raising professionalism and talent in the marketing industry.

Your best, most creative campaign from the past 12 months stands a chance to be shown-off to the country’s best in the industry you want to thrive in. Submit your entry before the deadline, your hard work deserves the recognition.

The campaign submission entry fee: RM 1,500 + 6% SST (includes a fee for 1 entry submission + pass to stay throughout the conference day + one seat at awards dinner same evening)

Submissions Deadline:
12 March 2020

Announcement of Finalists:
16 March 2020

Submit entry now: https://appieawards.awardsengine.com/

More details about APPIES 2020: http://appies.com.my/