Drugs must have prices in ads, Trump rules

The Trump administration’s plan to lower prescription drug prices has started with a new ruling that pharmaceutical companies will have to disclose drug prices in television commercials in the U.S.

The Department of Health and Human Services finalised a rule on Wednesday that requires drug-makers to disclose a drug’s cost if its price before rebates and discounts is above USD$35 for a month’s supply or the usual course of therapy.

The rule is the first move by regulators to implement a blueprint to lower drug prices laid out last year by President Donald Trump.

“Patients who are struggling with high drug costs are in that position because of the high list prices that drug companies set,” Health and Human Services Secretary Alex Azar said in a statement unveiling the rule.

“Making those prices more transparent is a significant step in President Trump’s efforts to reform our prescription drug markets and put patients in charge of their own health care.”

The rule is likely to take effect on May 10 (Friday).

Drug makers have started disclosing their prices online, with the Pharmaceutical Research and Manufacturers of America urging members to redirect patients watching TV ads to the websites, which discusses different pricing scenarios rather than just the price list.

The trade association said the rule would give patients watching TV the false impression that they’re required to pay the full price and that the ads would deter patients from seeking treatment.

The ruling applies to drugs that are covered by the Medicare and Medicaid programmes.

source: http://www.bloomberg.com

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene