Digitas appointed data-driven content partner for Agoda

Marketing agency Digitas, has been appointed to drive data-driven content marketing for Agoda across eight markets in Asia, plus Saudi Arabia and the UAE.

Agoda is one of the world’s fastest-growing online travel booking platforms, with a network of over two million accommodation properties, including apartments, villas, homes, and hotels backed by over 15 million real traveler reviews.

The appointment will cover Greater China including Hong Kong and Taiwan, select markets across Southeast Asia, namely Thailand, Singapore, Vietnam, Malaysia and Indonesia, as well as Saudi Arabia and the United Arab Emirates in the Middle East.

Digitas will utilise digital content powered by data-fuelled hyperlocal insights to raise brand awareness, consideration and conversion for Agoda’s partners and consumers and avail its online travel deals.

Content will come to life across offline and online, including social channels to deliver an integrated and connected experience for consumers.

Commenting on the appointment, Michael Kost, Global Director of Brand at Agoda, said: “Digitas impressed us with its ability to use data to derive powerful local traveler insights and translate them into effective communication strategies from a digital-first perspective.

In addition, we were impressed with Digitas’s people and the warm, friendly office culture.”

Rika Sharma, Managing Director, Digitas Singapore & ASEAN said: “Agoda, one of the world’s fastest growing online travel platforms, is already a leader in the industry.

“With the growth and competition in the travel business, we look forward to further expanding Agoda’s customer base and elevating the brand above its competition by using data-driven creative solutions to help propel Agoda to become a formidable player in Asia and beyond.”