Digi’s Kelvin Sim joins IPG Mediabrands

Former Digi marketer Kelvin Sim has joined IPG Mediabrands as the General Manager for Society Malaysia, its content marketing agency.

Kelvin has 18 years’ experience spanning multiple industries; he was previously Head of Digital Services & Activation Marketing at DiGi Telecommunications. Kelvin has built his knowledge in the digital industry by working with Astro, CIMB Bank Tune Talk and InMobi. Kelvin will report to Stanley Clement, Managing Director of Society Malaysia.

“We are thrilled to have Kelvin on board. His experience in digital which spans time across leading telco and mobile partners will help drive our digital agenda forward. I am confident his energy and client experience will prove to be a valuable asset in building our agency business for the future,” says Stanley.

Society Malaysia provides an extensive range of specialist digital services including creative, strategy, media, content performance and analytics, word-of- mouth marketing, technology and enterprise solutions. The agency’s client list includes Nestle, Malaysia Airlines, U Mobile, Watsons, Johnson & Johnson, KFC, Zurich, Sime Darby and more.