Posted on by Raihan Hadi
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Digi inspires positivity through animated Deepavali tale
16 Nov
This Deepavali, through real-life inspiring stories, Digi spread a message of positivity. The video executed by Naga DDB Tribal and Directors Think Tank bears the classic charm of animated folklore tales while remaining true to the real-life story.
Titled “Villalan” (Archer), the story is based on the personal hardships and struggles faced by Suresh Selvathambhy, leading up to his victory as World Champion in the World Para-Archery Championships. His story carries a universal message of inner strength that is relevant in present times.
“We hope that this inspiring real-life people’s stories of unsung heroes will continue to bring the much-needed positivity into our days,” said Digi’s Chief Mark’eting Officer, Praveen Rajan. “Through this video, we want to remind everyone that we can all be heroes in our own way and that it is in the darkest times that our true strength is defined.
Naga DDB Tribal’s Creative Director, Ellison Fernandez also explained that the decision behind choosing animation for this video was made to recreate the classic Malaysian “cerita dongeng” concept for the new-age audience. Why animation? It was down to the evergreen appeal of a classic Malaysian “cerita dongeng” for the new-age audience.
“Stories sometimes stay with us for life, like a little part of this one was told by my mum and her mum to her before that,” Ellison said. “A storybook comes to life with a positive message for society and, it really was the collaboration between so many great partners that gave this piece its magic.”
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