‘Dentsu Influence’ Delivers Critical Insights in Real-Time Engagement Globally
Global agency network Dentsu has unveiled ‘Dentsu Influence’, a groundbreaking service designed to transform how brands connect with audiences through creator partnerships.
As the influencer marketing sector approaches a staggering RM108 billion valuation globally, Dentsu is positioning itself at the forefront of this digital revolution.
The new division represents more than just a service—it’s a comprehensive ecosystem that bridges brands, creators, and audiences with unprecedented precision.
Beyond Traditional Marketing: A Holistic Approach
What sets Dentsu Influence apart is its three-pronged approach.
First, it offers brands unprecedented access to a global network of creators spanning major social platforms.
Second, it provides a centralised dashboard that delivers critical insights into creator performance, reach, and competitive landscapes.
The third pillar—and perhaps most innovative—is an end-to-end measurement system powered by generative AI that tracks real-time engagement and performance metrics.
Insights from the Experts
Jessica Tamsedge, Dentsu EMEA’s Executive Sponsor, encapsulates the vision succinctly: “Brands today are fuelled by community, advocacy, and trust.”
Her statement underscores the service’s core philosophy of building meaningful connections rather than merely transactional relationships.
Emma Odendaal, Dentsu EMEA’s Head of Influence, further highlights the critical role of measurement, noting that the new platform “delivers actionable insights linking influencer activity to meaningful business outcomes.”
The Changing Digital Landscape
The launch comes at a pivotal moment, with approximately two-thirds of brands now leveraging platforms like TikTok to develop their influencer marketing strategies.
This statistic highlights the urgent need for sophisticated, data-driven approaches to creator partnerships.
Looking Ahead: The Future of Influencer Marketing
Dentsu Influence represents more than a new service—it’s a strategic response to the evolving digital marketing ecosystem.
By combining technological innovation with deep strategic insights, the platform is set to redefine how brands engage with audiences through influential creators.
As the industry continues to expand and evolve, Dentsu’s latest offering demonstrates a forward-thinking approach that goes beyond traditional marketing paradigms, promising to set new standards in influencer engagement and measurement.
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