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Dentsu Aegis Network Malaysia brings all 13 brands under one roof
19 Aug
(Left to right) Nicky Lim, CEO, Dentsu Aegis Network Malaysia; Nick Waters, CEO, Dentsu Aegis Network Asia-Pacific; Dick van Motman, Chairman & CEO, Dentsu Aegis Network Southeast Asia; and Takaki Hibino, CEO, Dentsu Branded Agencies and Dentsu Media Asia-Pacific at the launch of Dentsu Aegis Network Malaysia’s new office in Kuala Lumpur.
(marketingmagazine.com.my) – As part of its efforts to work as a cohesive unit Dentsu Aegis Network Malaysia, yesterday launched its new headquarters in Damansara Heights, bringing together all of the network’s 13 brands under one roof.
The new co-location is the company’s effort to enhance seamless collaboration and maximise business opportunities across the group.
Speaking at the opening, Nicky Lim, CEO of Dentsu Aegis Network Malaysia shared, “This is a significant milestone in the development of Dentsu Aegis Network Malaysia since its establishment here. Our global network’s ‘One P&L (profit and loss)’ per country collaborative operating model, has been a steering force in our performance, thus bringing all 13 brands and over 400 talents together is necessary. “
“As one network in one market operating from one office and sharing one vision of innovating the way brands are built, the ‘Power of One’ will ensure we stay at the forefront, and drive us to unleash a whole range of innovative and integrated solutions for our clients across the spectrum of media, digital, and creative communications, as well as sports marketing services,” Nicky added.
Situated in the heart of Damansara Heights, Dentsu Aegis Network and all its agencies, namely media services agencies – Carat, Vizeum, Media Cubic, Media Palette; creative services agencies – Dentsu LHS, Merdeka LHS, Dentsu One, Isobar; as well as digital and specialist agencies – Consider iProspect, Columbus, Dentsu Sports Asia, Posterscope and psLIVE will be working together on future collaborations.
The relocation of its operations to this new office space underpins its ambition for future expansion and growth plans.
“Above and beyond that, our heritage-themed office proudly celebrates our country’s melting pot of culture and diversity that makes us uniquely Malaysian, befitting and timely indeed as Malaysia celebrates its 59th Independence Day this month,” Nicky shared.
Officiating the launch, Nick Waters, CEO, Dentsu Aegis Network Asia Pacific added, “Co-locating all our teams in the same building removes the geographic barrier to better collaboration. It creates new opportunities for our teams to create value together. This is central to our strategy and we have now co-located most of our businesses across the Asia Pacific region, delivering strong results for our clients and our businesses.”
The new office building will house Dentsu Aegis Network Malaysia’s over 400 talents across 13 agency brands.
The 5th Malaysian Chief Marketing Officers (CMO) Conference is a full day journey into the minds of some of the sharpest and most inspiring minds in the business.
The market is in a state of flux. Media fragmentation has gone wild. Digital is exciting but also a minefield if handled wrong. Marketers need stamina, focus and a scalable approach to strategies. ROI has never been more confusing.
Hear from these dynamic and feisty brand leaders on how they are facing the New Realities:
• Loh Keh Jiat – CMO, Digi Telecommunications Sdn Bhd • Raja Teh Maimunah Raja Abdul Aziz – MD & CEO, Hong Leong Islamic Bank Berhad • Sulin Lau – Head of Marketing Services, Maxis • Cyril Dhenaut – Head of Marketing, KFit • Timothy Johnson – Senior VP of Marketing, INTI International University & Colleges • Eric Wong – Marketing Director, IBM Malaysia • Srikanth Ramachandran – Executive Director, Moving Walls • Spencer Lee – Head of Commercial, AirAsia Berhad • Bala Pomaleh – CEO, IPG Mediabrands • Rachel Lim – Co-Founder of Love, Bonito • Edward Ling – Sales Manager, Waze Malaysia • Santharuban T. Sundaram – Group Marketing Manager, Etika Holdings (formely Permanis) • Dato Seri Vida – Founder, Pamoga & Qu Puteh •Rafiq Razalli – CEO, Media Prima Digital Sdn Bhd
Date: September 6th, 2016 (Tuesday)
Venue: Sime Darby Convention Centre, Jalan Bukit Kiara, Kuala Lumpur.
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