Demand for Advertising & Marketing Professionals Further Declines in Q4

4 years ago
DemandforAdvertisingMarketingProfessionalsQ4thumbnail

 DemandforAdvertisingMarketingProfessionalsQ4

(marketingmagazine.com.my) – Talent within the Advertising and Marketing sector are not likely to have a good chance of landing a new job until the New Year, as online hiring activity continues to decline annually across Singapore, Malaysia and the Philippines.

This is according to the Monster Employment Index (MEI), which reported negative growth between October 2015 and October 2016 in each market for the Advertising, Market Research, Public Relations, Media and Entertainment sector.

The MEI is a monthly assessment of online job hiring, showcasing industries and occupations with the highest and lowest growth in online recruitment. This data also includes figures from the Advertising and Marketing sector.

In the Philippines, the marketing and advertising industry continues to decline with a recorded drop of -4% year-on-year for October.

In Malaysia, online hiring has recovered marginally in October with a -13% decline when compared with the annual decline of -18% in September year-on-year. This, however, is still an annual drop – and the largest of the three markets.

In Singapore, where the industry was previously proving to be somewhat resilient, the industry experienced its first decline of -4% year-on-year. The country also reported an overall zero percent growth for online hiring, resulting in further stagnation of its wider job market.

Advertising, Market Research, Public Relations, Media and Entertainment Sector:

Month Market 2015 2016 % Growth Y-o-Y

 

August

Singapore 98 103 5%
Malaysia 86 80 -7%
Philippines 96 103 7%
 

 

September

Singapore 102 103 1%
Malaysia 87 71 -18%
Philippines 104 99 -5%
 

 

October

Singapore 106 102 -4%
Malaysia 82 71 -13%
Philippines 101 97 -4%

 

When assessing the e-recruitment landscape for Marketing & Communications professionals, all three markets also reported negative annual growth in the MEI.

Following last month’s trend, Malaysia continued to report the steepest decline in demand for marketing talent at -8% year-on-year.

The Philippines reported a -7% drop, while in Singapore online hiring of marketing and communications professionals decreased by -5%.

Marketing & Communications jobs:

Month Market 2015 2016 % Growth Y-o-Y

 

August

Singapore 80 78 -3%
Malaysia 97 93 -4%
Philippines 110 113  3%
 

 

September

Singapore 81 78 -4%
Malaysia 97 86 -11%
Philippines 117 107 -9%
 

 

October

Singapore 82 78 -5%
Malaysia 92 85 -8%
Philippines 113 105 -7%

 

“The Southeast Asian job market continues to stagnate at the start of Q4, leaving a harsh effect on industries including Advertising, Market Research, Public Relations, Media and Entertainment,” said Sanjay Modi, Managing Director at Monster.com – APAC and Middle East.

“With the year wrapping up, the last quarter presents a mixed bag of priorities and hiring may not top this list. Rapid changes in technology will urge brands to realign marketing objectives. This could result in an uptick in hiring of creative minds with niche skills. In the New Year, we expect to see major jobs-skills matching initiatives encouraging the demand for new hires.”

The Monster Employment Index is a monthly gauge of online job posting activity, based on a real-time review of millions of employer job opportunities culled from a large representative selection of career websites and online job listings across Singapore, Malaysia and the Philippines. The Index does not reflect the trend of any one advertiser or source, but is an aggregate measure of the change in job listings across the industry.

See below the trends for Malaysia in the month of October 2016:

Malaysia Highlights:

  • Malaysia reported a -12% year-on-year drop in online recruitment activity
  • Not one job sector registered positive annual growth in online hiring
  • The Production/ Manufacturing, Automotive and Ancillary sector is the only sector that saw zero change, while the Retail sector saw steepest annual decline at -23%
  • Sales & Business Development roles reported the steepest annual growth at 20%, while Customer Service talent were the least in demand at -55% year-on-year

Top Growth Industries

 

Lowest Growth Industries

Year-over-year Growth

 Oct

15

 Oct

16

% Growth

Y-o-Y

  Year-over-year Growth

Oct

15

Oct

16

% Growth

Y-o-Y

Production/Manufacturing, Automotive and Ancillary 85 85 0%   Engineering, Construction and Real Estate 78 66 -15%
Logistic, Courier/ Freight/ Transportation, Shipping/ Marine 71 65 -8%   IT, Telecom/ISP and BPO/ITES 85 70 -18%
Oil and Gas 75 68 -9%   Hospitality 80 63 -21%
Advertising, Market Research, Public Relations, Media and Entertainment 82 71 -13%   Retail 84 65 -23%

 

Top Growth Occupations

 

 

Lowest Growth Occupations

Year-over-year Growth

 Oct

15

Oct

16

% Growth

Y-o-Y

  Year-over-year Growth

Oct

15

Oct

16

% Growth

Y-o-Y

Sales & Business Development 65 78 20%   Finance & Accounts 79 72 -9%
Purchase/ Logistics/ Supply Chain 64 68 6%   Software, Hardware, Telecom 48 43 -10%
HR & Admin 72 68 -6%   Hospitality & Travel 80 49 -39%
Marketing & Communications 92 85 -8%   Customer Service 85 38 -55%

 

 

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