Mindshare will be responsible for Integrated strategic planning and buying for Clarins brands in Malaysia. Clarins is a Prestige French beauty brand that has the best plant-based skin care and beauty products sold through retail boutiques and departmental stores. Mindshare will be responsible for strategic planning, media planning and buying, performance marketing and driving e-commerce sales for the Clarins.
Speaking on the win, Dheeraj Raina, Managing Director of Mindshare Malaysia said- “Clarins has made bold innovation its signature with pioneering formula and has a strong promise of responsible beauty. We are delighted to be partnering with them to transform their consumer experience delivery across digital and retail. The category is poised to grow on e-commerce and we are excited to hack that journey for the brand ”
Daniel Lim, Sr.Marketing Manager, Clarins said “Constant innovation to meet the beauty needs of women, and continuous perfecting of what exists, has always been our objective. We have a strong line up in the pipeline and we wanted a business partner who would accelerate our growth through the adoption of digital, tech and data and Mindshare presented to us a compelling strategy to deliver that”