Clarins appoints Mindshare as its media, performance and e-commerce agency in Malaysia

Mindshare will be responsible for Integrated strategic planning and buying for Clarins brands in Malaysia. Clarins is a Prestige French beauty brand that has the best plant-based skin care and beauty products sold through retail boutiques and departmental stores. Mindshare will be responsible for strategic planning, media planning and buying, performance marketing and driving e-commerce sales for the Clarins.

Speaking on the win, Dheeraj Raina, Managing Director of Mindshare Malaysia said- “Clarins has made bold innovation its signature with pioneering formula and has a strong promise of responsible beauty. We are delighted to be partnering with them to transform their consumer experience delivery across digital and retail. The category is poised to grow on e-commerce and we are excited to hack that journey for the brand ”

Daniel Lim, Sr.Marketing Manager, Clarins said “Constant innovation to meet the beauty needs of women, and continuous perfecting of what exists, has always been our objective. We have a strong line up in the pipeline and we wanted a business partner who would accelerate our growth through the adoption of digital, tech and data and Mindshare presented to us a compelling strategy to deliver that”


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene