Clarins appoints Mindshare as its media, performance and e-commerce agency in Malaysia

Mindshare will be responsible for Integrated strategic planning and buying for Clarins brands in Malaysia. Clarins is a Prestige French beauty brand that has the best plant-based skin care and beauty products sold through retail boutiques and departmental stores. Mindshare will be responsible for strategic planning, media planning and buying, performance marketing and driving e-commerce sales for the Clarins.

Speaking on the win, Dheeraj Raina, Managing Director of Mindshare Malaysia said- “Clarins has made bold innovation its signature with pioneering formula and has a strong promise of responsible beauty. We are delighted to be partnering with them to transform their consumer experience delivery across digital and retail. The category is poised to grow on e-commerce and we are excited to hack that journey for the brand ”

Daniel Lim, Sr.Marketing Manager, Clarins said “Constant innovation to meet the beauty needs of women, and continuous perfecting of what exists, has always been our objective. We have a strong line up in the pipeline and we wanted a business partner who would accelerate our growth through the adoption of digital, tech and data and Mindshare presented to us a compelling strategy to deliver that”


MARKETING Magazine is not responsible for the content of external sites.




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene