Law Chan Keong has joined GroupM Malaysia as Chief Investment Officer.
He takes over the group trading and investment management function from Allison Chin, who has recently moved to Mindshare as Senior Partner.
Law, or CK, will return to the group where he was previously MD of media agency MEC from 2009 to early 2015. He also spent his formative years as a media planner with group agency Mindshare from 2000-07.
CK has been the CEO of Media Consortium Corporation for the past two and a half years.
“It’s great to have CK back in the family,” said Nick Binns, GroupM APAC Chief Investment Officer. “As the trading and investment function becomes increasingly complex and data-driven, we need someone with a combination of analytical, commercial and people capabilities to drive value for our clients.”
CK added, “I am thrilled to be back with GroupM at a time when the media landscape is going through big upheavals and there is opportunity to drive value for our clients across all media. With investments increasingly focused on digital platforms, advertisers are focused not only on increasing the value of their investments but also on transparency and accountability from publishers.”