Celcom and Maxis sign MOU to explore infrastructure sharing to accelerate 5G rollout

Celcom Axiata Berhad (Celcom) and Maxis Berhad (Maxis) today signed a Memorandum of Understanding (MoU) to explore a potential partnership for efficient deployment of Malaysia’s 5G infrastructure, further supporting the development of the nation’s digital ecosystem.

The collaboration will also enable both telcos to explore possible business
opportunities in relation to 5G key strategic areas to deliver the best 5G innovation to benefit the people and businesses in Malaysia as soon as the necessary spectrum is made available.

This potential collaboration focuses on the joint deployment of 5G infrastructure which will cover selected areas. Maxis and Celcom will still maintain its own network and remain competitive in other areas. Signing on behalf of Celcom was Idham Nawawi, Chief Executive Officer (CEO), and Muniff Kamaruddin, Chief Strategy and Value Creation Officer.

Meanwhile, Maxis was represented by Gokhan Ogut, CEO and Morten Bangsgaard, Chief Technology & Information Officer. Idham Nawawi, CEO, Celcom said, “We believe collaboration is the way forward for the industry and working with Maxis to explore a more coordinated 5G deployment in Malaysia is something we are excited about. 

“5G is the next evolution that will transform how people work, live and play. It will enable a more enhanced consumer experience as well as create new opportunities for consumers, students, governments and businesses alike. 

“Our potential collaboration will pave the way for the delivery of a world-class 5G network, on top of our existing 4G and 3G/2G networks, to
every Malaysian, realising a truly digital Malaysia in the IR4.0 era.”

Gokhan Ogut, CEO, Maxis said, “We welcome the idea of collaborating with Celcom for 5G network sharing. We are already sharing towers, fiber and working together on connectivity for rural areas and USP projects.

“This helps us save resources and accelerate rollout. With this 5G network sharing, it presents an opportunity for us to deliver more value to our customers. Such industry collaboration is important in supporting Malaysia’s ambition in driving the digital economy.”

The potential collaboration between Maxis and Celcom supports Malaysia’s ambition in driving the digital economy and ecosystem, brings about significant cost savings and creates overall efficiency for both parties which will result in a faster roll out and better experience of 5G for consumers and businesses in the near future.

Celcom and Maxis both started their 5G journey more than two years ago. Starting with assessing the technology and conducting demo trials, the companies have now moved on to full-fledged 5G live trials, while continuing to upgrade their core network in becoming more agile to respond to technology advancements.

This year both companies have been ramping up 5G live trials with partners, participating in 5G showcases to create greater awareness about 5G network to the public, and collaborating with technology partners to accelerate 5G deployment in Malaysia.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW