After a dismal Financial Year for 2017 (FY17), Media Prima Berhad is now enjoying a [...]
International Advertising Association (IAA) Malaysia Hall of Famer Harmandar Singh has voiced out his concerns [...]
From JOMO (Joy Of Missing Out) over the past two weeks, everybody’s now back to [...]
Piracy in Malaysia is not a new trend and has been always a topic of [...]
Nielsen Malaysia has appointed Luca De Nard as Managing Director succeeding Raphael Pereda. Prior to [...]
As the trend of ‘self-reflection’ sweeps across social media, Initiative has taken a look at [...]
Media Prima Berhad has surpassed Google and Facebook as the most popular choice for mobile content [...]
IPG Mediabrands’ centralised intelligence resource Magna, and Rapport, IPG Mediabrands’ global specialist network agency in [...]
Advertising budgets that were previously allocated for Facebook is now being channeled back into television. [...]
But it’s time we called it the Marketing & Advertising Directory, while staying MAD. We [...]
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