Category Archives: Marketing

PETRONAS Malaysia’s Most Valuable Brand once again

Digi reclaims title for Strongest Brand Every year, leading brand valuation and strategy consultancy Brand [...]

Irene Foo to lead Marketing at Domino’s Malaysia

Irene Foo, former VP and Head of Branding & Communications of Lazada, has recently joined [...]

Chicken Concierge, Huvudroll and Gin flavored bus stops

The world never ceases to amaze, and neither do brands. We came across three newest [...]

Slow marketing the new norm?

With market conditions becoming more difficult with a vast number of consumers losing purchasing power, [...]

Karthik Siva on how to create a Brand Value Proposition?

A brand value proposition is how a product, service or solution strives to be valuable [...]

5 pillars of a holistic marketing measurement plan

In 2021, privacy will continue to be a key focus area for marketers as the [...]

From delivery boy to reinventing the fast-food business

This story first appeared in issue296 of the MARKETING Weekender George Ang was a delivery boy [...]

Google delays phase out of tracking cookies by nearly 2 years

The Alphabet Inc company announced yesterday that Google’s Chrome web browser will not fully block [...]

Dutch Lady promotes Ramjeet Kaur to managing director

Dutch Lady Milk Industries Bhd (DLMI) has appointment Ramjeet Kaur Virik (pictured above), the company’s [...]

Verizon Media rolls out Next-Gen Solutions for the future of ID-less advertising in Southeast Asia

Verizon Media today announced the roll-out of its Next-Gen Audiences and Next-Gen Buying in Southeast [...]