Category Archives: Marketing

APPIES 2019 Quick Chat: Noreen Sabrina Mohd Noor, Head, Brand Comms, MDEC

This round of APPIES 2019 Quick Chat will be featuring seasoned marketer, Noreen Sabrina Mohd [...]

shopper360 Limited introduces ShopperPlus Myanmar

A new shopping experience, one that promises an interactive experience for consumers, is now available [...]

Ten Ways to Make LinkedIn Less Boring

BY BOB HOFFMAN Let’s face it.  LinkedIn is a monumental bore. Unless you’re a demented [...]

Relevance might be the CMO’s biggest challenge

BY GREG PAULL, Principal, R3 The C-Suite has become a battleground as executives across all [...]

What are the lessons to learn from Kraft Heinz cost-cutting efforts

When the mega-merger between Kraft and Heinz took place in 2015, many believe the cost-cutting [...]

IGD reveals highly receptive retail activities that appear during CNY 2019

IGD Asia has put out a report on how retailers usher in Chinese New Year [...]

Marketing Masterclass by senior clients on April 18 and 19

Those keen on taking their marketing to the next level should keep April 18 and [...]

Era of Big Data : Less is more

BY SALIM KHUBCHANDANI The big data phenomenon, digital transformation (aka Industry 4.0) and all else [...]

Your favourite CNY spots are here

We asked our readers which were their favourite Chinese New Year TVCs this year from [...]

Surprise: Millennials are likely to advertise on traditional media

A study on the millennial generation usually provides results that reveal how they will kill [...]