WPP is not trimming at the edges. It is rewiring the machine. The Guardian reports that the British advertising giant has unveiled a sweeping overhaul aimed at saving £500 million annually by 2028, as it attempts to reposition itself as what CEO Cindy Rose calls a “simpler, lower-cost, AI-enabled business.”
“Have a nice day” used to be a courtesy. Now, at 500 pilot outlets across the United States, it’s data. Burger King is testing AI-powered headsets—branded BK Assistant—that analyse drive-thru conversations and generate aggregated “friendliness scores” based on keywords such as “please” and “thank you.” The system, powered by OpenAI,
Malaysian influencer Muhammad Affizy Mohd Khairy, better known as Agy, has found himself at the centre of a digital storm after his Raya single LaLa Raya triggered widespread backlash across social platforms. According to social listening firm Dataxet Malaysia, 95% of online sentiment surrounding the release was negative, with just
On December 4, 2025, two Grab riders in Kuala Lumpur were not on a campaign brief. They were not filming branded content. They were not activating a festive promotion. They were knee-deep in floodwater, unclogging a drain. In a 20-second TikTok clip that clocked more than half a million views,
Australia’s Woolworths thought it was adding warmth to automation. Instead, it added a mother. Its AI assistant, Olive, recently had to be “re-scripted” after customers complained that the bot claimed to be human, reminisced about its mum, and indulged in what users described as “fake banter”. One shopper said Olive
Branding & Strategy Consultancy Sdn Bhd and its director Choo Chee Keong have been ordered by the Kuala Lumpur High Court to pay nearly RM1.2 million to Ijeon Foodservice (M) Sdn Bhd after failing to deliver contracted branding and marketing services. The ruling, delivered by Judicial Commissioner Gan Techiong, goes
When a holding company says it wants to become “one company”, it usually means the old model is creaking. That is the backdrop to WPP’s new multi-year strategy, Elevate28. It is not a cosmetic rebrand. It is a structural reset. The ambition is simple. Stabilise performance. Cut duplication. Restore growth.
Malaysia has drawn a new line in the sand against scam syndicates — and it starts in your pocket. Effective 26 February 2026, the Malaysian Communications and Multimedia Commission (MCMC) now limits Malaysians to five prepaid SIM cards per telco, while non-Malaysians are capped at two per telco. The move
When a US$2 billion cheque clears quietly, it rarely stays quiet for long. This week, Prime Minister Datuk Seri Anwar Ibrahim confirmed that Google’s US$2 billion investment into Malaysia — first announced in May 2024 — is not only on track, but exceeding initial expectations. The project covers the development
For a media industry long defined by shrinking ad budgets, platform disruption, and restless audiences, Media Prima Bhd’s latest results land as a rare piece of good news — and a useful case study in how legacy media groups are recalibrating for relevance and resilience. Malaysia’s largest integrated media group
