In most corners of the internet, the phrase “Nigerian prince” still triggers a reflex. Delete. Ignore. Move on. Vaseline has decided to do the opposite. In a campaign conceived out of Singapore by Leo Burnett Singapore for Unilever, the brand has recruited a real Nigerian royal, Prince Chris Okagbue, to
For all the money spent chasing attention, one of April’s most talked-about brand moments arrived without a media plan, a celebrity or a launch deck. It simply floated by. A jar of Nutella drifted across a livestream from NASA’s Artemis II mission. For a few seconds, against the quiet hum
It began, as these things often do, with a quiet moment in a supermarket aisle. A shopper reaches for a familiar bottle, only to find empty space staring back. No warning. No explanation. Just absence. For many Malaysians, that absence recently took the shape of a missing bottle of Farm
Not long ago, propaganda arrived with ceremony. It wore the authority of state television. It carried the weight of print headlines. You knew where it came from, and you knew what it wanted. Today, it appears between a cooking clip and a football highlight. More often than not, you don’t
Every four years, the world behaves strangely. Grown men go quiet. Strangers hug. Entire cities hold their breath at the same time. Somewhere in that chaos, a red can finds its way into trembling hands. Not because anyone needs a drink. Because they need something to hold on to. That
There are two ways to look at a still photographer. One is the obvious one. The person behind the camera. The one who freezes time for brands, frames perfection for print, and makes products look like they belong in a dream. The other is rarer. The one who puts the
Some brands spend decades trying to find a voice. KitKat spent 70 years building one so recognisable it can now afford to go quiet. In its latest outdoor campaign, “Little Breaks,” created by VML UK, the brand does something that would terrify most marketers. It drops the line. No “Have
There has never been a shortage of blood in art. It spills across battle scenes, drips from martyrdoms, stains history with drama. The kind that shocks, provokes, even sells postcards in museum gift shops. But one kind of blood has been quietly airbrushed out of civilisation’s canvas. Not because it
There was a time when the roar of rally engines carried more than speed. It carried belief. In Malaysia, that belief had a name: Karamjit Singh. Now, that name is finding its way back into public consciousness not through a race, but through cinema. According to a report published in
Every April, in the city of Kawasaki, something remarkable happens. Streets fill with laughter. Tourists lean in, cameras ready. Families stroll alongside couples, some curious, some amused. At the centre of it all, carried with almost ceremonial pride, are oversized phallus-shaped shrines. This is Kanamara Matsuri, a festival that, on
