MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, has announced the latest U Mobile film for the Chinese New Year (CNY) festive season. “Yuan” meaning ‘reunion’ is a touching reminder of family togetherness. It depicts the return of a family to their childhood home, replacing their father’s old round dining
By The Malketeer From Outdated to Outstanding: Johnnie Walker’s Bold Transformation Few brand slogans have the enduring resonance of Johnnie Walker’s ‘Keep Walking.’ First introduced in 1999, it revitalised the whisky brand during a time of global decline in whisky sales. But by 2012, the campaign’s impact began to dwindle, losing
By The Malketeer Shooting Luxury Campaigns with Everyday Technology Luxury fashion house Jacquemus is no stranger to breaking the mold when it comes to creative marketing. The French label has once again proven its mastery of innovation by teaming up with Apple for a campaign that showcases its newest collection, La
McDonald’s Malaysia and Leo Malaysia celebrate three decades of the iconic Prosperity Burger by bringing Malaysians a heartfelt film this Chinese New Year, titled The Wish. Rooted in themes of family, togetherness, and sincerity, the film reflects essence of the festive season while paying tribute to Chinese Malaysian traditions. The
MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, has announced its latest film with the Malaysia Aviation Group, the parent company of national carrier Malaysia Airlines, in conjunction with the Chinese New Year (CNY) festive season. “The Race Home” tells the story of three journeys, and one
Chariot Agency (an affiliate of Naga DDB Sdn. Bhd.) proudly partners with Tenaga Nasional Berhad (TNB) this Chinese New Year to present a heartwarming festive campaign that honors the family members who preserve cherished traditions during the celebrations. The film, titled “The Family Anchor”, highlights the often-unseen efforts of family
MBCS, the media-fuelled creative content powerhouse within the IPG Mediabrands network, partners with Aiken brand to bring Malaysians a brighter start to the Chinese New Year (CNY) through their cheeky and heartwarming campaign, “Double the Brightness for a Brighter Year.” This campaign introduces a comedic twist to Chinese mythology, featuring
MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, has launched a new campaign for AIA Malaysia, raising awareness on the importance of combining prevention and protection for healthier, longer, better lives. The AIA “It’s what’s inside, that matters” campaign launched to educate Malaysians to take a pulse
By The Malketeer Every Family Has a Super Anchor Aunty Tenaga Nasional Berhad (TNB) continues its tradition of storytelling excellence with its 2025 Chinese New Year (CNY) short film, The Family Anchor. This delightful four-minute film spotlights the unsung heroes of every family—the “anchors” who tirelessly work behind the scenes to
Following its 2022 success and widespread acclaim among local audiences, Astro continues to elevate the Malaysian entertainment scene with the premiere of “One Cent Thief” Season Two. Produced by Astro Shaw, with production by Independent Pictures Sdn Bhd, this premium Astro Originals series sees Iman Shah and Digital Karma resume
