By The Malketeer Employees and Family Members Narrate the Legend of Pulau Ubin in 7 Languages In an innovative celebration of Singapore’s 60th birthday (SG60), Singtel has launched Project NarrAItive, an AI-powered storytelling campaign that transforms the way families connect across language barriers. The initiative showcases how advanced technology can
Festive ad producers have continued to put out inspiring work for the last year despite the multitude of challenges they’ve been faced with. Hence, we did our part and carried on with our Experts’ Choice Awards to help the industry decide which brand, agency and production house did its best
By The Malketeer From Lager to Luxury: 1664 Blanc’s Bold Fashion Takeover Will Leave You Thirsty for More! In a world where luxury means everything from RM1,500 sneakers to artisanal coffee, 1664 Blanc is making an audacious play: positioning beer as a legitimate fashion statement. The premium beer brand isn’t
By The Malketeer The Campaign Sells a Moment of Rebellion Against the Tyranny of Constant Connectivity In an era where “digital detox” has become more buzzword than practice, Coach’s Spring 2025 campaign “On Your Own Time” masterfully weaves together luxury aesthetics with a timely social commentary on our always-on culture.
By The Malketeer How Do You Craft a Tourism Campaign That’s Both Globally Appealing and Locally Accepted? Malaysia’s tourism industry is entering a crucial phase of branding and positioning with its latest campaign—Visit Malaysia 2026 (VM2026)—set to draw millions of travellers to the country. At the heart of the campaign
By The Malketeer Critics Branding it as Tone-Deaf, given the Country’s Record-High Emigration Rates, and Sweeping Job Cuts When New Zealand’s government launched its latest tourism campaign, they probably didn’t expect it to be compared to a desperate clearance sale or a public bathroom crisis. But that’s exactly what happened.
By The Malketeer DeepSeek Poised As the AI Catalyst for SMEs and Investors Malaysia’s digital economy is witnessing a paradigm shift, with artificial intelligence (AI) at the heart of its transformation. At the recent Pan-Pacific AI Forum Malaysia – Investment and AI in a Changing World, Deputy Prime Minister Fadillah
By The Malketeer A Campaign Celebrating the Sinple Joy of Riding In a country where two-wheelers are more than just vehicles – they’re vessels of dreams, independence, and progress – TotalEnergies is tapping into the emotional core of India’s relationship with mobility through its latest campaign. The French energy major
What happens when the line between fiction and reality is blurred? Astro, Talon Creative, and Mindshare brought that question to life with a groundbreaking promotion for the highly anticipated second season of Astro Originals’ series One Cent Thief. With a daring antihero at its heart, the narrative spills off screen
In response to the devastating floods displacing communities across Malaysia, Etika Sdn. Bhd., a leading beverage company, has stepped forward as the largest contributor of in-kind donations to Yayasan Food Bank Malaysia during this flood season and throughout 2024. The company has provided more than RM250,000 worth of essential products,
