Posted on by Nathalie Tay
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McDonald’s & Leo Malaysia Put Sincerity At The Heart of Lunar New Year Celebrations
07 Feb
McDonald’s Malaysia and Leo Malaysia celebrate three decades of the iconic Prosperity Burger by bringing Malaysians a heartfelt film this Chinese New Year, titled The Wish. Rooted in themes of family, togetherness, and sincerity, the film reflects essence of the festive season while paying tribute to Chinese Malaysian traditions.
The Wish tells the story of Jane, a young girl reconnecting with her grandmother during Chinese New Year. Despite struggling with Mandarin, Jane pours her heart into expressing her wishes, only to find that simplicity and sincerity carry the deepest meaning.
The story reflects the realities and emotions of generational gaps, touching on experiences familiar to many Malaysian families. “In our 30th year featuring the Prosperity Burger during the Chinese New Year season, we didn’t want just to create another product-centric film,” said Azman Mohammad, Senior Brand Director, McDonald’s Malaysia. “We worked with our partners at Leo Malaysia to unlock a deeper meaning to the customs behind our reunion with elders.”
The Wish draws from real-life experiences of Malaysians who face challenges speaking their ethnic languages fluently, and aims to celebrate family bonds while sharing the true meaning of Prosperity – that it’s not about what you have, but who.
Jeff Ho, Associate Creative Director, Leo Malaysia, said: “With The Wish, we wanted to share a story about cherishing our loved ones, who are the embodiment of “Prosperity” in our lives. It’s so easy to get caught up in the bigness of the season, but we hope to remind everyone that it’s not about using fancy words or grand gestures; it’s the sincerity and love behind them that truly matter.”
