As I had mentioned in a previous article, automotive marketing is on an upward trend with the reduction of sales tax: Proton sold 13,216 cars last month, the highest in eight years.
Proton’s year-to-date market share as at July 2020 was 21.8%, which is a growth of 6.7% when compared with the previous corresponding period.
According to various sources based on rate card info, the premium segment also saw an uptake in advertising expenditure.
Brands like Mercedes spent RM1,582,857 in the first half of this year, and BMW invested RM704,910 in the month of June alone.
If media planners for these brands want to advertise with us, they’ll be shocked to learn that we have a 30,000-strong affluent audience.
So please call Jarrod on 018-220 0682 soon. Because he’ll be busy the later part of the month; he is finally tying the knot.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu