Businesses up for review

Coca-Cola’s US$4 billion global review signals the company’s plans to completely redesign its agency model to improve the ROI of its marketing investments. Heineken moves media buying and planning to Dentsu and will set up a new creative agency model in partnership with Publicis Groupe. Nestlé is carrying out a major review of its media arrangements in China as it focuses on digital transformation and e-commerce.

Here are some highlights…

  1. US$4,000m
    Creative, Media, Global
    Incumbent – Multiple
    Participating Agencies – Undisclosed In Review
  1. US$600m
    Creative, Media, Global
    Incumbent – Publicis Groupe, Dentsu Red Star, Canvas Worldwide
    Participating Agencies – Undisclosed
    Le Pub (Publicis),
    Dentsu (Global-Media),
    Canvas Worldwide (USMedia) – WINNER
  1. US$600m
    Media, China R3 Led Review
    Incumbent – GroupM
    Participating Agencies – Undisclosed
    Dentsu – WINNER
  1. US$200m
    Content Production, Management Account, Global
    Incumbent – Undisclosed
    Participating Agencies – Undisclosed
    MediaMonks, Publicis Groupe – WINNER

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

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