Bonsey Jaden appoints new Group COO and Director of Strategy & Planning

Bonsey Jaden is off to a sterling start in the second quarter of the year, with the appointment of a new Group Chief Operating Officer, as well as a Director of Strategy & Planning.

As the first full-time employee at Bonsey Jaden, Taryn Mook has risen through the ranks to the hard-earned position of Group Chief Operating Officer, having personally and professionally grown with the agency.

From client management, recruitment, pitching, finance, operations and branding the agency, her experience has been deep and broad.

In her new role, Mook hopes to close the gap between branding and communication services by transforming the way brands are built and change the perception that branding only happens in a branding studio among a rare group of exclusive specialists.

“My priority is to continue building momentum in providing clients data-driven brand experiences, from both a positioning and operational perspective,” shared Mook.

“We will be making some key changes to the organisation’s structure and service offerings in the next six months, as we evolve into a more modular and agile business that allows us to truly deliver on our promise of being digital brand architects.”

While Bonsey Jaden flourishes under the watchful eye of a new Group COO, they also welcome a new face to the role of Director of Strategy & Planning, Scott Nelson.

A seasoned, multi-disciplinary strategist, Nelson’s responsibilities consist of leading their diverse client base with digital first brand strategies and experiences that deliver on distinct business goals.

Overseeing a diverse team across the region, he doesn’t believe in the “planner, creative, suit” mentality; instead looking at the entire experience and what it means for the client’s business, rather than simply delivering a campaign.

“I’m excited about building a diverse team of planners and strategists who aren’t only Ad, Tech or Brand people, but a team who believes in the power of well-designed brand experiences—media-based or otherwise,” said Nelson.

On the topic of appointments and movements, Daniel Posavac, CEO of Bonsey Jaden shared, “Taryn has been with us from day one, and it is my greatest pleasure to see her in a place where she can continue to effectively help us develop our agency and innovate the way our business is run.

“Her vision, tenacity and dedication has been a spark from day one, and I am confident our operation is in the best possible hands”.

He continues, “We are also thrilled to have Scott on board leading the Strategy & Planning team. His understanding of clients’ brand and digital needs in the current landscape will help us to continue evolving and delivering the most impactful and successful brand experiences for our clients.”

Finally, he adds, “I am incredibly excited about the next phase of growth for Bonsey Jaden. We are now building on over 5 years of experience across Asia and beyond, and our team continues to grow stronger and more effective as digital brand architects, and partners to our clients.”

Bonsey Jaden provides digital branding services across nine markets in Asia and the United States.

Taryn Mook
Scott Nelson

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene