Big Tree, a Media Prima subsidiary, launches its latest OOH solution: Big+

Big+, along with the Big Capture, Big Scan and Big Effects digital solutions, signifies ‘an evolution and a revolution’ for the Out-Of-Home industry.

Media Prima Berhad subsidiary, Big Tree, has launched its latest out-of-home (OOH) solution: Big+. The launch took place during its ‘Bridging Experience’ themed event.

The solution comprises a suite of offerings that bridges its OOH media with cutting-edge online capabilities. This new solution targets business partners, advertisers and media agencies.

Held at Sime Darby Convention Centre, the launch event aimed to explain and share the capabilities of Big+, which prompts consumers via OOH advertisements and further targets them on mobile devices.

Additionally, consumers would be able to respond to advertisements immediately upon viewing the advertised products or services on static and digital OOH media.

The launch was officiated by Big Tree’s chief executive officer Shukor Ariffin, who said advertisers will experience a revolutionised way of buying OOH media.

“This is what Bridging Experience is all about: bridging the gap between awareness and consideration or purchase; increase engagement; as well as creating opportunities for target marketing and sequential messaging.”

“OOH will always remain relevant because it is cost effective and available 24/7, 365 days a year with a high 80 percent brand recall,” Shukor added.

Numerous digital solutions were shared during the event, including:
∙ Big Capture, a geofence technology that serves online banners upon entering a designated geofence

∙ Big Scan, an image scanning technology of OOH static and digital visuals with smart devices, which leads to online activation and engagement

∙ Big Effects, a dynamic digital content where brand messages are customised with real-time influences (weather, vehicle identification, social engagement, facial recognition and live streaming)

According to the company’s media statement, this launch signifies ‘an evolution and a revolution’ for Big Tree and the industry as a whole.

Shukor also announced that Big Tree will celebrate its 25th anniversary in October 2019.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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