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BBDO S’pore creates a spoiler preventer for Stranger Things
01 Jul
BBDO Singapore has created the Spoiler Preventer for Cycle & Carriage, authorised dealer for Mercedes-Benz in Singapore, to help netizens avoid spoilers ahead of the release of Stranger Things – Season Three – on July 4th.
As Creative Agency of Record, BBDO Singapore has found an innovative way to promote Mercedes-Benz’s Collision Prevention Assist feature; a function that warns drivers and prevents them from getting into accidental collisions.
Created as a browser extension, the Spoiler Preventer blocks out any posts and mentions about the show on news sites, blogs and social feeds. It is adaptable and can be tailor-made to any trending news topic.
Mateusz Mroszczak, ECD, BBDO Singapore commented “We got to develop a tool using tech in a creative way to talk about a product feature. Our job doesn’t get better than that.”
Available now, this version currently supports Chrome Desktop, Firefox Desktop and Firefox Android mobile.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
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Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
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