Author Archives: Najihah Nasrin

Advertising on TV: Flagging or Flourishing?

The past two decades have seen rapid transformations in the media landscape with the number [...]

Perspective Strategies named biggest winner at Global Best Practice Awards

At the recent 11th Public Relations Global Network (PRGN) Global Best Practice Awards, Malaysian public [...]

This voice activated tap gives free beer when you say ‘Carlsberg’

Cas bok…uh…Cao bao…no…Cars ber… Turns out Carlsberg isn’t the easiest name to pronounce. Not ideal [...]

SAH Malaysia! Showcases the Most Viral Mi MAGGI Creations

Mi MAGGI celebrated 51 years of history with Malaysians through its annual MAGGI SAH Malaysia!, campaign, which [...]

After a long hiatus, Maxis finally announces a Malaysian Chief Executive Officer

Maxis announced the appointment of Goh Seow Eng as its Chief Executive Officer (CEO) with [...]

Twitter to charge US$8 monthly charge for verified Twitter accounts causes dissatisfaction among users

Twitter will charge US$8 (RM38) per month to verify users’ accounts as mentioned yesterday by [...]

The Emergence of Conversational Commerce

“Conversational commerce” is known to be a type of commerce that involves brands communicating directly [...]

Lesson from the trails: 11 ways to be a gnarlier creative

This piece was Published in MARKETING WEEKENDER Issue 350 BY WOEI HERN CHAN Executive Creative [...]

Moving Forward with Print

This piece was first Published in MARKETING MAGAZINE Issue 350 BY LINCOLN YAP Alex Yeow [...]

Tony Fernandes is no longer the Group Chief Executive Officer at AirAsia X

Tan Sri Tony Fernandes known as the acting group chief executive officer at AirAsia X [...]