Astro Awani shines at GE 14

The election that brought Malaysians together

The Malaysian 14th General Election is truly one to enter the history books of Malaysia. On Wednesday, 9 May, millions of Malaysians endured hours of queuing, sweating and pulsating nerves to exercise our right as citizens.

On nomination day, Astro Awani had a total of 968,000 in reach and 5 million reach on election day.

On 10 May 2018, 10 million Malaysians witnessed history together on Astro Awani, while a total of 7,650,000 visitors were recorded on Astro Awani’s website.

The numbers were the proof Astro Awani was the preferred source of news.
As of 11 May 2018, the total post reach on Facebook was a total of 13 million views.

Traffic also surged on Astro Awani’s digital platform with an additional 42% pageviews and 62% new visitors.

Astro Awani: 100 Hari Baharu
Astro Awani proceeded to celebrate the 100 Hari Baharu like Seratus Hari #100Hari, a 1-hour special programme with the new Menteri Besar for each state of Malaysia on Prime Time.

Other programmes are like The Eminent, a 15-minutes special programme featuring the eminent figures selected to be in the Council of Eminent Persons on Prime Time.
The Amazing Race: The Impossible GE14 Edition
A group of generous Malaysians took to social media and started a movement that would create history.

A video of Malaysians uniting together in order to get their postal votes reach on time has gone viral on social media.

The 11-minute-long video was posted by Astro Gempak on its YouTube page.
With less than 72 hours to submit their votes, overseas voters were faced with the impossible task of getting their votes back to their polling centres…

The Impossible GE14 Mission video captured the nation’s attention and went viral. With over 1.5 million views, it reached over 3 million unique users and over 1.1 million in engagement in less than 48 hours. The video was also shared by prominent people and groups such as Marina Mahathir, Mukhriz Mahathir, Hannah Yeoh, The Bersih organisation and many more.

Is the Customer at the heart of your Digital Transformation?
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for TMI Malaysia. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:
* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
and MORE!
Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.
Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018 contact Amira today at [email protected] or Book your spot early to avoid disappointment!