An independent creative has been going to town regarding legal action taken against him by Shell.
Satirical English artist Darren Cullen, owner of website Spelling Mistakes Cost Lives Dot Com, says he has received a cease-and-desist letter from Shell ordering him to take down a parody logo he made of the brand.
“I’ve received a cease-and-desist letter from Shell demanding I remove these apocalypse-related products from my website within 7 days.
“This seems like pretty clear retaliation for the recent Shell greenwashing subvertising campaign my work was in, organised by Brandalism. I’m lucky enough to have free legal support from The Satanic Temple, London & UK so I’m going to see if I can fight it but I’m not optimistic.
“So I reckon you have a week to buy these up before they disappear from my website forever??.”
The modification the petrol brand has asked him to take down shows its logo in flames, he has also struck off the ‘S’ in “Shell” to spell, “hell.”
Unperturbed by the letter, the artist replied requesting for the company to consider rebranding to ‘Hell’.
The image, which has been turned into merchandise, is part of a project by Brandalism, an international collective of artists that challenge corporate power, greed and corruption around the world.
Brandalism claims, “Our interventions, exhibitions and workshops aim to agitate, educate and facilitate those who want to challenge corporate power.”
Posters in collaboration with Brandalism targeting Shell’s PR festival #makethefuture have allegedly gone up in bus stops in London, Leeds, Bristol and Oxford (picture).
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* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
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Date: 19th July 2018
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For more information on DTCX 2018:
Click to visit DTCXJuly19 Microsite.
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