APPIES Malaysia sees 20% increase in entries

APPIES Malaysia’s entries have been coming in fast and furiously, and it concluded with a 20% increase in entries this year.

Back for the 2nd time, APPIES Malaysia brings together 30 senior marketers who will be judging the 50 marketing case studies that will be presented over the course of two days.

Listen to how top brands achieved their sales growth through powerful and compelling campaigns and get an insight into the best-kept secrets from today’s best brands.

Some of this year’s judges include:
•    Alex Yoong, AGM, Group Marketing, Nippon Paint (M) Sdn Bhd
•    Amy Gan, Senior Marketing Manager, Etika Group of Companies
•    Chai Hui Fung, Regional Marketing Director, Nando’s Chickenland Malaysia
•    Dato’ Mohmed Razip Hasan, Senior Director of International Promotion Division (America, Europe and Oceania), Tourism Malaysia.
•    Javed Jafri, Channel Communication Manager – Unilever, (Malaysia, Singapore, Myanmar, Cambodia, Laos)
•    Foong Ai Peng, Head of Media and Budget Management, Maxis.
•    Karen Ong, Marketing Director, Fonterra Brands Malaysia
•    Maud Meijboom-van Wel, Marketing Director, Heineken Malaysia Berhad
•    Jean Ler, Chief Marketing Officer, Pizza Hut Malaysia
•    Zalman Aefendy Zainal Abidin, Chief Marketing Officer, Celcom AXIATA Bhd

Those are only the tip of the iceberg check out the full list of judges here

Book your spot to network, share and learn from the best:

Date:  6 & 7 July 2017

Venue: Grand Ballroom, Eastin Hotel, Petaling Jaya.

Time: 8.30am – 6.00pm

To register, connect with Ruby on 0377262588, [email protected], or download the registration form here

To find out more on the event click here or visit www.appies.com.my

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW