An Ang Pow that grows into a plant?

January 18, 2017
AnAngPowThatGrowsIntoAPlant thumbnail

AnAngPowThatGrowsIntoAPlant main1

( –Maxis has recreated the the iconic money packet given out during the Chinese New Year festival.

The telco has launched Maxis’ Plant-a- Blessing Ang Pows, special red packets made from plantable seed paper. Each plantable ang pow is designed with a space for the ang pow giver to write a personal wish or blessing that the receiver can nurture and grow in the year ahead.

Planting the ang pow in soil and watering it with care activates the embedded seeds, which in turn sprouts into a flowering plant.

AnAngPowThatGrowsIntoAPlant Main

Specially for Chinese New Year, customers who purchase any new phones via the Maxis Online Store will receive a free set of Maxis plantable ang pows.

To accompany the Plant-A- Blessing Ang Pow promotion, Maxis released a touching film “The Money Grandma Owes Me”, in which a young boy learns that the most special gifts are actually those gifts that money cannot buy. The touching ad has already been viewed over 5,000 times on YouTube.

“Sometimes we focus too much on the money inside an Ang Pow, and less so on the spirit of giving, of wishing happiness to those we love. This year, we thought these Plant-A- Blessing AngPows could help remind people that wealthy are we who receive gifts that money cannot buy,” Sulin Lau, Head of Marketing Services shared.


Mad 2017

Is your company at your clients’ fingertips?

On the table of Malaysia’s leading marketing, media and agency heads will be a well-worn book, an industry bible which has been bookmarked, highlighted and even had its pages torn out.

Launched 22 years ago, the annual Malaysian Advertising Directory or MAD is the premier resource for every marketing, media and agency head in the country.

We are open for bookings for MAD 2017 and it’s time for YOUR company to be right at the fingertips of your clients. 8,000 copies sent to marketers, media specialists, brand agencies, digital players and more…

Download the PDF on MAD here

To advertise email or call 018-220 0682


The APPIES Malaysia Marketing Awards 2019 open for submission!

APPIES is an annual festival of the best marketing ideas in Malaysia and Asia. Only outstanding campaigns that have unique marketing success stories will go on to ultimately win the APPIES Gold or Silver Medals.

Click here to find out more:

Click here to submit an entry:

Click here to download entry kit pdf:

Entry Fee:
RM 1000 + 6% SST per campaignDeadline for entry submission:
31st March 2019

The Appies Malaysia 2-days Festival:
25th & 26th April 2019 at Eastin Hotel, Petaling Jaya.

For assistance
call Amira/Ruby 03 7725 2588 or
email and