AirAsia gets on LINE

LINEAirAsia thumbnail

(marketingmagazine.com.my) – AirAsia guests in Malaysia, Thailand and Indonesia can now book and manage their flights directly within the LINE app as part of the LINE Special Deals Program.

LINE AirAsia

Guests in those three countries who link their AirAsia BIG member accounts to their LINE accounts will be able to access end-to-end booking and Manage My Booking functions identical to those on airasia.com and the AirAsia mobile app.

AirAsia BIG members who link their accounts will also receive exclusive deals as well as 100 AirAsia BIG Points, subject to availability and on a first-come-first-served basis.

Malaysian and Indonesian AirAsia BIG members will have access to the same payment options as the website and mobile app, while Thai members will make use of LINE Pay.

Guests who are currently not AirAsia BIG members can register for one for free at airasia.com.

AirAsia Group Chief Commercial Officer Siegtraund Teh said, “We are always looking for new ways to improve the booking experience for our guests, especially on social media. Through this partnership with LINE, we hope to create a more seamless flow from offer to booking while giving our guests additional payment options.”


MARKETING Magazine is not responsible for the content of external sites.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTTDOOHinfluencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is keypartnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW



Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene