AirAsia gets on LINE | MARKETING Magazine Asia

AirAsia gets on LINE


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(marketingmagazine.com.my) – AirAsia guests in Malaysia, Thailand and Indonesia can now book and manage their flights directly within the LINE app as part of the LINE Special Deals Program.

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Guests in those three countries who link their AirAsia BIG member accounts to their LINE accounts will be able to access end-to-end booking and Manage My Booking functions identical to those on airasia.com and the AirAsia mobile app.

AirAsia BIG members who link their accounts will also receive exclusive deals as well as 100 AirAsia BIG Points, subject to availability and on a first-come-first-served basis.

Malaysian and Indonesian AirAsia BIG members will have access to the same payment options as the website and mobile app, while Thai members will make use of LINE Pay.

Guests who are currently not AirAsia BIG members can register for one for free at airasia.com.

AirAsia Group Chief Commercial Officer Siegtraund Teh said, “We are always looking for new ways to improve the booking experience for our guests, especially on social media. Through this partnership with LINE, we hope to create a more seamless flow from offer to booking while giving our guests additional payment options.”