AirAsia credit cards launch “Shred & Fly” campaign

Listen to this article

AirAsia Credit Cards launched the “Shred & Fly” campaign at NU Sentral Shopping Centre today, to urge the public to shred their unused credit cards in exchange for free flights to any of its 150 destinations!

“Shred & Fly” is part of AirAsia BIG’s recently-launched “Earn BIG Live BIG” campaign to encourage people to live BIG and do something that’s out-of-the-ordinary.

This is where “The Shredder” comes in; any visitor with unused credit cards are invited to challenge themselves to insert those cards into “The Shredder”.

The shredded credit cards will not go to waste, as they will receive a minimum of 3,000 BIG Points to a maximum of 100,000 BIG Points each upon successful application of the AirAsia Credit Card — which can be used to redeem free flights as well as other travel and lifestyle deals.

The AirAsia Credit Cards offer great benefits with AirAsia which include earning AirAsia BIG Points with every transaction, instant upgrade to BIG Platinum Membership status and no annual fee for the first year.

The credit cards allow cardholders to earn up to 6X BIG Points on daily and AirAsia spend* and elevate their travel experience with priority check-in, boarding and Xpress baggage*.

Cardholders will also enjoy an incredible welcome gift and quarterly bonuses of up to 25,000 BIG Points*. With the AirAsia Credit Cards, BIG Members can truly #EarnBIGLiveBIG!

AirAsia BIG Chief Executive Officer Spencer Lee said, “We want to make travelling as something that’s reachable and obtainable at all times.

We’re always striving to understand our customers’ needs and wants while figuring out different ways to make travels unrestricted as possible.

With that in mind, AirAsia Credit Cards allow more people to delve into diverse BIG experiences, where everyone’s travel and lifestyle aspirations are within reach.”

“The Shredder” will be placed at various locations from 6th to 22nd September 2019 with Nu Sentral Shopping Centre being the first stop (6th-8th September 2019), before making an appearance during Minggu Muzik Malaysia at Dataran Merdeka (14th-16th September 2019), and then at MyTOWN Shopping Centre (20th-22nd September 2019).

The aim is to raise public awareness that spending with the AirAsia Credit Cards is the fastest way to earn BIG Points to redeem AirAsia flights.

Collectively, “Shred & Fly” public roadshows will deliver rewards over 8 million BIG Points in total.

For more information on how to get free flights with “Shred & Fly”, check out AirAsia BIG’s Facebook and Instagram @airasiabig


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry. 
This is the only event where Live Presentations meets Live Judging. 
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023

For more details visit https://appies.com.my/ or contact Vishnu




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene