A unique partnership between Celcom and Grab

Axiata Berhad announced today its partnership with the digital ride-hailing service, Grab – Southeast Asia’s leading ride-hailing service. The partnership will provide Celcom customers being GrabCar customers and Grab car driver-partners nationwide with special benefits in the coming months.

All Celcom customers on its Lightning Fast 4G LTE network will enjoy:

• Zero-rated data charges on the GrabCar app usage and
• Free GrabCar rides and discounts as part of their loyalty program.

As a reward for loyal GrabCar drivers, Celcom will offer them a wide selection of the latest devices that are compatible with Celcom’s Lightning Fast LTE network, bundled with Celcom FIRST™ plans with additional benefits. These benefits include zero-rated data charges on the Grab Driver app.

Azwan Khan Osman Khan, Deputy Chief Executive Officer, Business Operations of Celcom Axiata Berhad said Celcom is excited to partner with the region’s leading digital ride-hailing service, that will offer the best digital experience for its customers and GrabCar drivers.

“We look forward to innovating with Grab and deliver new ride-hailing services for both our customers and GrabCar drivers who would greatly benefit with Celcom’s seamless network connectivity for their day-to- day engagements,” he said.

Sean Goh, Country Head of Malaysia shared that the partnership is ideal as it will help both Grab’s stakeholders to not just enjoy a better ride experience but also help their driver-partners financially as well.

“As an e-hailing ride service, both our drivers and passengers rely on mobile connectivity, especially for our drivers who are always trying to provide excellent service to their passengers. In addition, as our driver partners are dependent on their mobile devices, this will certainly help our drivers to defray some of their mobile cost and also help the navigation of the journey much more efficient,” added Goh.

BEST OF GLOBAL DIGITAL MARKETING Conference 2017

For the seventh year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year. Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.

Speakers with digital domain expertise:
• Hando Sinisalu, CEO of Best Marketing International
• Kyoko Yonezawa, Creative Technologist and member of Dentsu Lab Tokyo
• Scott Gray, Experience Director, Mirum South Africa

Global Case Studies include:
BANKING & INSURANCE: Compare The Market, Advocards, Allianz, Ally Bank, Barclays….
TECHNOLOGY & STARTUPS: Hubspot, Pipedrive, MoveHub….
AUTOMOTIVE: Volkswagen, Volvo, Nissan, etc FMCG: Ariel, Unilever, Snickers…
RETAIL: McDonald’s, Harvey Nichols, Zalando….
TRAVEL & TOURISM: Qatar Airways, Transavia, Finland Tourism, Sweden Tourism, KLM…

Each best practice case study is presented based on…
Business problem: What is the market situation? Who are the competitors? What is the target audience? What are the main business/marketing challenges? What are the goals?
Solutions: What are the consumer insights? What was the creative strategy? What was the media strategy? What were the results of the campaign?
Lessons: What other marketers from other countries/other business sectors could learn from this case study? What are the main mistakes to avoid?

The Best of Global Digital Marketing Conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.

Date: 14 August, 2017 (Thursday)

Venue: Sime Darby Convention Centre, Kuala Lumpur.

Time: 8.30am – 5.00pm

Book your seats early! Call Ruby on 03-77262588 or [email protected]