Farewell message from CEO of Big Tree

Through a lifelong journey of professional self-discovery, I am always looking for who I have not become and what more I could offer to the industry.

Since the Out-Of-Home (OOH)industry is borderless, I have decided to expand beyond the horizons and will take up the reins of another media company with a focus in Indochina.

Thus, I would be departing from the Media Prima Group and Big Tree after a service of 17 years.

The decision has not been easy to make and I leave with mixed emotions. I am grateful and honoured to have been given the trust to lead Big Tree and sincerely thank the Board, colleagues, staff as well as respected clients for supporting me throughout my time with the Group.

I have enjoyed the dynamics of working with you whilst always trying positively influence one another, and I do hope I have been successful in instilling a valuable impact on your life.

To continue the momentum of firmly positioning Big Tree as Malaysia’s leading OOH solutions provider, Mohamad Shukor Ariffin, Chief Operating Officer of Big Tree will be responsible for the overall operations and expansion of the core business of the company, parallel to Media Prima’s vision and business blueprint.

With his streak of success of over 14 years in Big Tree, I say with certainty that Shukor will spur the growth of Big Tree to momentous levels.

It has been a pleasure to work with you. I wish you all the very best.

Thank you.

Yours truly
Jeff Cheah



For the seventh year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year. Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.

Speakers with digital domain expertise:
• Hando Sinisalu, CEO of Best Marketing International
• Kyoko Yonezawa, Creative Technologist and member of Dentsu Lab Tokyo
• Scott Gray, Experience Director, Mirum South Africa

Global Case Studies include:
BANKING & INSURANCE: Compare The Market, Advocards, Allianz, Ally Bank, Barclays….
TECHNOLOGY & STARTUPS: Hubspot, Pipedrive, MoveHub….
AUTOMOTIVE: Volkswagen, Volvo, Nissan, etc FMCG: Ariel, Unilever, Snickers…
RETAIL: McDonald’s, Harvey Nichols, Zalando….
TRAVEL & TOURISM: Qatar Airways, Transavia, Finland Tourism, Sweden Tourism, KLM…

Each best practice case study is presented based on…
Business problem: What is the market situation? Who are the competitors? What is the target audience? What are the main business/marketing challenges? What are the goals?
Solutions: What are the consumer insights? What was the creative strategy? What was the media strategy? What were the results of the campaign?
Lessons: What other marketers from other countries/other business sectors could learn from this case study? What are the main mistakes to avoid?

The Best of Global Digital Marketing Conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.

Date: 14 August, 2017 (Thursday)

Venue: Sime Darby Convention Centre, Kuala Lumpur.

Time: 8.30am – 5.00pm

Book your seats early! Call Ruby on 03-77262588 or [email protected]

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The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….

The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry. 

Download Event PDF
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