A landslide win for Geometry Global at the 16th annual PMAA Dragons of Asia

(marketingmagazine.com)- Geometry Global became the most awarded agency by PMAA Dragons of Asia awards, with the agency celebrating its big win at last Friday night’s PMAA Dragons of Asia.

The awards celebrate the best in results-driven marketing communications throughout the Asia Pacific.

Geometry Global bagged 5 golds, 5 silvers, 5 bronze and the Best Campaign by Country Blue Dragons in 8 countries, as well as the coveted Red Dragon for the 2016 Network of the Year.

Geometry Global Hong Kong took the Red, Blue and Gold Dragons which includes Agency of the Year, Best Campaign in Asia and Best Integrated Campaign.

What made Geometry Global such a winner? According to Dani Comar, Executive Creative Director Asia Pacific, ‘Our vision is clear. As an agency, we generate ideas that change behaviour. We call these ideas ‘pivotal ideas’ because they tip people over from thinking or feeling into action. We study human and shopper behaviour and apply those learnings systematically across the region. There are many beautiful ideas, but very few have the power to change human behaviour these are the ideas we focus on to get results for our clients.’

It took them three years to imbed this fresh approach and bring new people into the agency. Winning Network of the Year and Best Campaign in 8 markets across Asia Pacific proves that the approach is working. Comar continued: “We are honoured by the recognition received by PMAA Dragons of Asia. It proves that our focus on ideas that go to the heart of human behaviour and inspire action work for our clients.”

Mike Da Silva, Director of the PMAA Dragons of Asia commented, ‘This was a very close year in the scoring of many campaigns and it was pleasing to see widespread of creativity across all countries. It was also good to see the Dragons launch in Indonesia and continue to grow in Australia and New Zealand particularly to see Geometry Global New Zealand win the most number of Gold Dragons.

This year’s Dragons winners are now eligible to represent Asia on the world stage in the 30th MAA Worldwide GLOBES and we are confident of further successes.’