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Astro, British Council Malaysia and more come onboard The Cooler Lumpur Festival
11 Aug
The Cooler Lumpur Festival is making its fifth comeback and with it, bringing along Notes from the Future.
Dubbed to be Southeast Asia’s first and only festival of ideas, the KL-centric festival wants to offer a new perspective to its participants this year by exploring the social, political, technological, and cultural ideas of our present time and tell the story of our collective futures.
The festival this year will be a collaborative effort between creative media shop PopDigital, Green Future Malaysia created by the Ministry of Energy, Green Technology & Water for EXPO 2017, Astro Malaysia Holdings Berhad (Astro), and returning literary partner British Council Malaysia.
“This year at the festival, we look to exploring a future we imagined decades ago becoming a reality in our lifetime. We need to evolve mentally and emotionally as a society so we can embrace what’s to come. Together with our partners, we will delve into the human relationship with nature, technology, and among each other, seek ways to harness the potential of an increasingly heterogeneous population, while remaining deeply rooted into what makes us human,” said co-founder and Executive Creative Director of The Cooler Festival, Hardesh Singh.
Hardesh added that for the fifth straight year, the festival will be supported by British Council Malaysia and this time also sees the on boarding of Green Future Malaysia and Astro Malaysia Holdings Berhad as their new partners.
Making its debut is ‘Episodes’, a brand new platform exclusive to The Cooler Lumpur Festival.
Partnered by Astro, ‘Episodes’ aims to champion visual storytelling in all its formats – film, photography, animation, social media, and even e-gaming. Catering to both emerging and professional content creators, ‘Episodes’ aspires to bring different talents together to spur growth in the industry through thought leadership, capacity building, content development, and nation building.
“This year, we are excited to be co-presenting this platform in partnership with The Cooler Lumpur Festival to discover new up-and-coming visual story tellers. Anyone with an idea is invited to ‘Episodes’, to exchange knowledge and we will also share the art of storytelling via panel discussions, workshops, and screenings,” said Henry Tan, Chief Operating Officer of Astro.
A returning partner to The Cooler Lumpur Festival, the British Council in Malaysia, have been strong supporters of the literary segment of the festival, bringing in top writers from the UK to participate in panels as well as to conduct workshops.
“Once again we’d like to express how incredibly proud we are of our partnership with The
Cooler Lumpur Festival. With the festival now in its fifth year, the British Council will continue to present the best of UK talent and dynamic literary minds in pursuit of strengthening and contributing to the development of creative thought and innovation of expression. We believe that creativity and the Arts are key ingredients in helping to imagine a safer and more inclusive society and I look forward to reflecting with audiences on these ‘notes from the future’,” said Sarah Deverall, Director of the British Council Malaysia.
The festival also welcomes previous partners, BMW Malaysia, Goethe-Institut, the United States Embassy in Kuala Lumpur and TBWA\Kuala Lumpur.
For the seventh year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year. Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
Speakers with digital domain expertise: • Hando Sinisalu, CEO of Best Marketing International • Kyoko Yonezawa, Creative Technologist and member of Dentsu Lab Tokyo • Scott Gray, Experience Director, Mirum South Africa
Global Case Studies include: BANKING & INSURANCE: Compare The Market, Advocards, Allianz, Ally Bank, Barclays…. TECHNOLOGY & STARTUPS: Hubspot, Pipedrive, MoveHub…. AUTOMOTIVE: Volkswagen, Volvo, Nissan, etc FMCG: Ariel, Unilever, Snickers… RETAIL: McDonald’s, Harvey Nichols, Zalando…. TRAVEL & TOURISM: Qatar Airways, Transavia, Finland Tourism, Sweden Tourism, KLM…
Each best practice case study is presented based on… Business problem: What is the market situation? Who are the competitors? What is the target audience? What are the main business/marketing challenges? What are the goals? Solutions: What are the consumer insights? What was the creative strategy? What was the media strategy? What were the results of the campaign? Lessons: What other marketers from other countries/other business sectors could learn from this case study? What are the main mistakes to avoid?
The Best of Global Digital Marketing Conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Date: 14 August, 2017 (Thursday)
Venue: Sime Darby Convention Centre, Kuala Lumpur.
Time: 8.30am – 5.00pm
Book your seats early! Call Ruby on 03-77262588 or [email protected]
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