Posted on by Admin
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
Dentsu strengthens its sports network
28 Jun
(marketingmagazine.com.my) – Dentsu Sports Asia (DSA), a subsidiary of Dentsu Inc. (Dentsu), has collaborated with Sportswork Group as the co-exclusive sponsorship agencies for the 29th Southeast Asian Games (SEA Games), which will be held from the 19th to 31stAugust 2017 in Kuala Lumpur.
As the overall project manager for the 29th SEA Games in Kuala Lumpur, Sportswork has formed an exclusive strategic partnership with DSA to unlock and maximise potential sponsorship partnerships.
Through this appointment, DSA will exclusively manage all rights for Japanese, international and local companies for the 29th edition of the SEA Games, while working closely with Sportswork, who will focus their efforts on Malaysian government-linked companies.
Similarly, the appointment follows on from DSA’s successful work in the same capacity of the 27th SEA Games that took place in Myanmar in 2013.
“The SEA Games holds enormous popularity in this region and the 2017 Kuala Lumpur SEA Games in Malaysia will be astronomical. We are all looking forward to this amazing spectacle that will captivate Malaysia and the entire region of Southeast Asia,” said Stuart Ramalingam, Vice President at Dentsu Sports Asia, who is also responsible for the recent expansion of DSA’s business in Malaysia and its growing footprint across Southeast Asia.
Nicky Lim, Chief Executive Officer, Dentsu Aegis Network Malaysia added, “This is indeed a timely and exciting appointment for DSA as sports fever catches on with many world-class sporting events in the pipeline, including the SEA Games which serves as a fantastic marketing and branding platform for companies that wish to engage consumers through sports.
“In this regard, DSA continues to put Dentsu Aegis Network Malaysia at the forefront of sports marketing through our collaborative effort. We look forward to helping clients unlock opportunities created by converging DSA’s sports marketing capabilities with the network’s media, digital and creative communications services, in keeping with our mandate of delivering innovative business propositions for clients,” Nicky shared.
WIN the Content Marketing game For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.
Featuring the best case studies The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Featuring leading award-winning campaigns covering brands from Sony, Buzzfeed, Dell, BBC, The New York Times, P&G and more.
Speakers with digital domain expertise:
• Hando Sinisalu, CEO at Best Marketing International • Xaviera Ringeling, CEO at ContentChefs • Mathias Ihle, Founder & CEO at Makai Europe • Bikram VaskarGangopadhyay, CEO at ibs – Interface Business Solutions
Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
Each case study follows the same format:
Market Background The Challenge The Brief Creative/Media solution Results Key Takeaways Opinions/Discussion
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkNoPrivacy Policy
(marketingmagazine.com.my) – Dentsu Sports Asia (DSA), a subsidiary of Dentsu Inc. (Dentsu), has collaborated with Sportswork Group as the co-exclusive sponsorship agencies for the 29th Southeast Asian Games (SEA Games), which will be held from the 19th to 31stAugust 2017 in Kuala Lumpur.
