Httpool launches free learning platform with IMS

Together with its partner IMS, Httpool launched their free learning
platform.

Httpool Education is focused on training all marketing executives on the benefits and advantages of the most relevant digital native advertising platforms.

Httpool rolled out its education platform to certify all media
planners and marketing executives understand all of Httpool/IMS’s products through smart and easy-to-navigate online modules. It seeks to provide free access to all those interested in incorporating new skills and abilities in the area of Digital Marketing.

The programme offers learning modules on all of Httpool platforms including Twitter, Spotify, LinkedIn, Snapchat, Outbrain, Oath, TripAdvisor, among others.

These platforms are renowned for their user experience but many executives lack knowledge of the potential they offer for brands. For this reason, the company offers certifications through dynamic animations, portray functionalities of these platforms, its audience demographics, and
shares best practices through real case studies.

The recently launched programme is focused on the benefits and advantages of the most relevant digital native advertising platforms and is constantly updated with new learning modules, case
studies and any other content that will help users have a better understanding of how to advertise on these mobile ad platforms.

Httpool Education is an effective tool for all executives who desire to stay up to date on the latest approach to efficiently reach their target
audience.

“After successfully launching the programme in other regions, we are bringing this programme to the markets we operate, trusting we can help with industry growth. We are proud believers that education is the key for our industry’s success and development” commented Aljosa Jenko, CEO of Httpool.

This programme was originally launched in Latin America by Httpool’s partner, IMS. As of today, the programme has helped in educating more than 12,000 executives in the region on all IMS advertising platforms.

“At httpool we have a strong commitment in educating all emerging markets on the best native advertising platforms. Therefore, through this program, we seek to offer a space of reference for all of those who want to stay updated on these platforms and understand how brands have
taken advantage of them, to eventually user them for future communication purposes” added Meera Muhunthan, Managing Partner, Httpool Malaysia

For those who want to learn more or register to get their free certifications, visit: http://education.httpool.com

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