Leyard lights up MARKETING’s Issue 229!

In two months, 2018 will be ready to pack up its things and welcome 2019 in. But let’s leave 2018 with lights blazing, shall we? MARKETING’s Issue 229 features Leyard – the global leader in display and digital signage technology.

By the way, have you nominated your favourite marketer for the CMO Awards yet? If you haven’t and want to, not to worry! We have officially extended the deadline to Friday, 26 October so head over HERE to do your duty, soldier! Feeling a bit puzzled on how to nominate? We have a got a step-by-step tutorial for you HERE!

Cover Story: Leyard brings world-class OOH digital standards to Malaysia

Social Media: Before you share that meme, Think about the message
…. Our smartphones are not only responsible in creating millions(possibly billions) of unaccredited photographers and reporters but have also dramatically changed the media landscape. We no longer require computers with a bigger RAM or more expensive software as all the editing can be done in simply seconds if not minutes before releasing for the…

Creative Surge: IDEAS: The Rempah festival story
When Peter Gan told me about his idea for a festival celebrating nationhood, I thought he had finally lost his marbles. We met on 10 Aug, the festival was planned for Malaysia Day 16 Sept, slightly over a month away.

“Do you have any sponsors?” I asked. “No, we won’t need sponsors.”

Wasn’t quite the answer I was expecting but maybe the man has a plan. “Who’s your target audience?” “This is something so new and so experimental: We’ll find out on that day.” “Well, do you have any big names as a draw?” “We’ll find one.” At this point, any sane person would have stood up, shook hands and hurried out of the room. Dumbfounded, I stared at Peter, not knowing what to say or do. He looked like he was going to ask me a question.

“So,” he leaned forward, “Are you in?”

Everyone’s Complain Department: Let Go
The more senior you become, the more you feel accountable for things. From future-proofing your agency to the never perfect processes that drive people insane, from the quality of work to the reputation of your agency, from the progress and growth of people to that idiot who never refills the ice-tray when it’s empty. Well, you want to solve everything and feel like crap when you fail.

So you walk around with a stupid face that says – don’t disturb me with your petty concerns, can’t you see I’ve got all these important things to solve? Very good, Mr ECD feller, well done. I’m sure you’ve inspired everyone into action. Limpeh give you one clap.

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MARKETING is Malaysia’s Number 1 industry magazine for the marketing communications industry and is read by 30,000 readers who are affluent advertising, media and marketing decision makers nationwide. It is dedicated to the pursuit of excellence in all facets of marketing communications and serves as an observatory of the marketplace for ideas, insights and inspiration that can enhance brand strategies.

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