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Korea’s leading beauty brand arrives in KLIA
29 Jun
innisfree makes its way into Malaysian airports
David Park and Nazli Aziz with celebrities at the Innisfree launch event
innisfree, a renowned Korean beauty brand, has finally opened its doors at the KLIA, making it the brand’s first duty-free store in Malaysia.
The duty-free store was set up Amorepacific Global Travel Retail in partnership with Dimensi Eksklusif (M) Sdn Bhd.
innisfree, which in Korean means “pure island”, pursues the philosophy of bringing healthy beauty to the body and mind with its pure ingredients sourced from the clean island of Jeju, Korea.
Jeju is a volcanic island situated off the southern coast of the Korea Peninsula.
It is considered as one of the most pristine locations to visit in Korea due to its fresh air, warm sunlight, healthy soil and pure water.
“innisfree is one of the fastest-growing brands in the Amorepacific Group and Korea’s number one natural beauty brand,” said Amorepacific Global Travel Retail senior vice president David Park.
“Apart from Singapore Changi International Airport and Hong Kong International Airport, KLIA is our latest innisfree airport store outside of Korea.
“We look forward to great success of the brand at this wonderful airport,” he said at the official opening of the innisfree KLIA store,” he added.
“Dimensi is a leading travel retailer of perfumes and cosmetics at KLIA. We strive to be the best amongst the global players and constantly on the look-out for trending brands.
“Dimensi is delighted to partner with Amorepacific in trending top Korean brands for KLIA. Amorepacific is the largest cosmetics company in Korea and innisfree cosmetics is a very popular brand and has many free-standing shops,” said Dimensi Eksklusif Managing Director, Tan Sri Zainul Azman.
Malaysia Airports senior general manager for commercial services Nazli Aziz said sales of perfumes and cosmetics are expected to continue to grow on the back of an increase in choices of product brands available at the KLIA and the foreseeable rise in passengers’ arrivals, especially from China.
“In the first quarter of this year, sales of products under the perfumes and cosmetics category grew by 29 per cent against the figures recorded in the corresponding period of last year,” he added, noting that innisfree’s presence at KLIA will provide travellers with the convenience of shopping for their beauty and personal grooming needs especially to loyal fans of branded products like Innisfree.
“We welcome innisfree to KLIA as we look forward to offering many more world-renowned brands to our travellers.
“Our strategy of collaborating with famous brands like innisfree is part of an ongoing initiative to enhance the total airport experience of travellers at our airports.”
Nazli added that innisfree and several other global brands are expected to further entice the shopping appetite of travellers in the coming weeks, more so when the ever-popular annual Malaysia Airports Shopping Campaign is scheduled to kick-off in July.
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On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for P. S. Thinking. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
