Tesco Malaysia reveals secret recipe to a tasty rendang: A Mother’s Touch

MullenLowe Malaysia collaborates with Tesco Malaysia for Mother’s Day
Everyone knows that food tastes best with a mother’s touch.
Tesco Malaysia collaborates with MullenLowe Malaysia for Mother’s Day.

The film titled ‘Rendang Siapa Tera’ tells a story of a cooking showdown between two sisters, each trying to prove who’s a better Rendang chef.

It all started with a heated argument between the two sisters and things got even worse when their kids asked them to challenge each other.

Despite having different ways to cook their Rendang, the two sisters then realised that they have one thing in common, a dish that brought their family members together, passed down by their mother.

“The secret recipe to every mum’s one-of-a-kind cooking is the ‘air tangan ibu’. So, this Mother’s Day, we used this spot as an opportunity to remind viewers about ‘air tangan ibu’ – loosely translated as a mother’s touch in every meal,” said Eddy Nazarullah, Head of Creative at MullenLowe Malaysia.

Concurrently, Tesco is also running a contest “Masak Macam Mak”, promoting Malaysians to cook as good as their mums with fresh ingredients available at Tesco.”
The winners stand a chance to win RM100 Tesco cash vouchers.

Is the Customer at the heart of your Digital Transformation?
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for TMI Malaysia. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:
* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
and MORE!
Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.
Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018 contact Amira today at [email protected] or Book your spot early to avoid disappointment!