Are you Ready to Revolutionise your Messaging Strategy?
In the digital battleground of 2024, marketing messages have erupted like a communication volcano, exploding by a staggering 111% across multiple channels.
But is this a strategic masterstroke or digital noise overload?
The Messaging Explosion: Numbers Don’t Lie
The latest ‘2024 State of Messaging’ report from Customer.IO reveals a marketing landscape that’s transforming faster than ever before.
With survey responses from over 500 marketers, the research paints a picture of brands desperately seeking meaningful connections in an increasingly crowded digital ecosystem.
Breaking Through the Noise: Multi-Channel Mastery
One standout revelation?
Multi-channel campaigns are crushing their single-channel counterparts, outperforming them by an impressive 60%.
Marketers aren’t just throwing messages into the void—they’re strategically crafting integrated communication experiences.
The AI and Personalisation Revolution
While the message volume has skyrocketed, so has the sophistication behind these communications.
A whopping 31% of brands are already leveraging AI in their messaging strategies, with an additional 42% planning to jump on the bandwagon in the next two years.
Personalisation remains the holy grail, with 42% of brands planning to enhance their targeting strategies.
It’s no longer about speaking to everyone—it’s about speaking directly to someone.
Peak Communication: When Brands Talk Most
Prepare for a Monday morning inbox assault.
The report uncovered that brands are most messaging-happy at the start of the work week, with a dramatic 93% sending daily emails—a 1.9x increase from 2023.
Channel Breakdown: More Than Just Email
While email remains king, other channels are making significant noise:
In-app messaging has emerged as a powerhouse, especially in retail, fintech, and SaaS industries
Black Friday saw a 31% increase in email volumes
Cyber Monday experienced a 46% surge in messaging
The Segmentation Salvation
Marketers aren’t just sending more—they’re sending smarter.
45% believe segmentation is the ultimate engagement booster, with 34% utilising dynamic content to increase interaction.
Communication is an Art and a Science
The Customer.IO report isn’t just numbers—it’s a testament to the evolving art of digital communication.
Brands are no longer just sending messages; they’re crafting experiences, leveraging technology, and seeking genuine connections.
As we hurtle through 2024, one thing is clear: in the world of marketing, silence is no longer golden—communication is.
