IPG MEDIABRANDS RANKED THE #1 NETWORK ON RECMA’S LATEST QUALITATIVE EVALUATION FOR MALAYSIA

IPG Mediabrands maintains its position as the leading media network on RECMA’s latest qualitative evaluation for Malaysia.

IPG Mediabrands as an agency group leads the evaluation with a total of 38 points, 4 points ahead of the closest network. Initiative (including BPN) ranked #1 with 22 points, assessed with a Dominant profile for seven reports in a row, and Universal McCann (UM) ranked #3 with 16 points, assessed with a High profile.

Bala Pomaleh, Chief Executive Officer of IPG Mediabrands said, “The industry has faced significant challenges this year, pushing both brands and agencies to navigate competing forces with resilience and determination. Through these turbulent times, we have remained committed to prioritising stability, nurturing new capabilities, and fostering excellence within our teams.

“This recent RECMA ranking is a testament to the effectiveness of these efforts, highlighting the strength of our internal culture and processes. These foundations for almost a decade have enabled our agencies to dominate the rankings and thrive while leading business innovation in an ever-evolving landscape.

This achievement is a tribute to our talented people, whose dedication and collaborative spirit have consistently driven success for both our clients and organization.”

Agency rankings are based on 18 criteria, with the qualitative scores tabulated to give a profile ranging across the following levels – Dominant, High, Very Good, Good, Average and Emerging. This edition of the Qualitative evaluation features 16 agencies in Malaysia and stands as a key tool to assess competition on a local basis.

RECMA is an independent media research company that publishes a wide range of media agency notation reports on a global scale. RECMA further provides strategic intelligence reference tools that help the top 500 global advertisers in their decision-making and agency sourcing, collecting and analysing data from more than 1400 media agencies in 90 countries. More details on RECMA can be found here: https://www.recma.com/