By The Malketeer
In a stunning turn of events, the Scottish government is taking aim at the advertising industry as alcohol-related deaths reach a 15-year high.
Scotland’s Health Secretary Neil Gray dropped this bombshell in a recent update, leaving marketers and advertisers scrambling.
The Sobering Stats
- Alcohol-related deaths in 2023: 1,277 (highest since 2008)
- Drug-related deaths in 2023: 1,172 (highest in Europe)
- Shocking 12% increase in drug deaths from 2022
Government’s Bold Move
The Scottish government isn’t just talking – they’re taking action:
- Experts called in to evaluate public exposure to alcohol ads
- Potential restrictions on alcohol advertising looming
- Follows shelved plans to obscure alcohol bottles in shops
Industry Implications
This crackdown could have far-reaching consequences for:
- Alcohol brands
- Advertising agencies
- Media outlets
- Retail stores
Political Fallout
The opposition isn’t staying quiet:
- Conservative drugs spokeswoman Sue Webber slams the SNP’s approach
- Debate rages over prioritising decriminalisation and harm reduction vs. recovery
What’s Next?
As the Scottish Government reviews alcohol advertising, the industry holds its breath.
Will this be the end of booze ads as we know them? Or will creative marketers find a way to adapt?
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