Google Launches Advertising Revenue Lab Malaysia to Accelerate Digital News

Google today announced the launch of the Google News Initiative’s Advertising Revenue Lab Malaysia, supported by the Ministry of Communications. This comprehensive program is designed to empower small and medium-sized news publishers in Malaysia and equip local newsrooms with the tools and knowledge to thrive in the evolving media landscape.

The Advertising Revenue Lab Malaysia is the latest addition to a series of Google News Initiative (GNI) programs working directly with publishers of all sizes to enhance their digital advertising capabilities and foster sustainable business models.

This program will focus on providing technical and product training, as well as hands-on support for optimizing websites, improving audience engagement and growing advertising revenue. By participating in the Advertising Revenue Lab Malaysia, newsrooms will gain valuable insights and strategies to grow their digital advertising revenues, ensuring the continued delivery of high-quality news to communities across Malaysia.

“The Ministry of Communications welcomes and appreciates Google’s initiative to improve media sustainability in Malaysia. This collaboration marks a crucial milestone for the Malaysian news industry. By equipping news publishers with essential digital tools and expertise, we believe that their business models can be enhanced, ensuring a diverse, more sustainable and thriving local news ecosystem,” said YB Fahmi Fadzil, Minister of Communications.

Rafiq Razali, Group Managing Director Media Prima Berhad, who has assisted the Ministry of Communications on projects related to the news publishing industry shared that “the launch of the Advertising Revenue Lab Malaysia by Google marks a positive development for Malaysian media as it empowers publishers to optimize their digital platforms and strengthen their advertising strategies.

This initiative reflects Google’s ongoing dedication to innovation and supporting a free and open internet. We are confident that this will pave the way for a vibrant and sustainable future for news and content creators across the country, unlocking new opportunities for the Malaysian media industry and fostering a thriving digital ecosystem that will ultimately benefit content consumers.”

“We’re excited to launch the Advertising Revenue Lab to help Malaysian news publishers to adapt, evolve and build more sustainable businesses,” said Kate Beddoe, Managing Director, News Partnerships, Google Asia Pacific.

“This new program will help Malaysian news publishers thrive in the digital age by providing them with tools and training and helping to ensure the future of journalism in Malaysia,” said Farhan S. Qureshi, Country Director for Google Malaysia.

The Advertising Revenue Lab Malaysia represents a significant step towards empowering local publishers and ensuring that quality journalism remains accessible to all Malaysians.

For more information and to apply for the Advertising Revenue Lab Malaysia, please visit the program application page: https://forms.gle/FujPc4ecmij2zNZQ6