DOOH ad tech platform Moving Walls launches its campaign planning, buying, implementation, and measurement platform ECOSS OOH in Latin America

Central de Outdoor, Brazil’s outdoor media association, has partnered with Adsmovil OOH to launch ECOSS OOH, an new platform bringing robust data intelligence, audience measurement, and automation solutions to the out-of-home (OOH) advertising space.

The solution is powered by a customised OOH technology solution deployed by Adsmovil OOH, part of Adsmovil which runs an audience-first platform for programmatic buying for the Latin American market. Moving Walls, a global OOH software provider, has developed and customised the software for Latin American markets.

ECOSS OOH consolidates planning, buying, implementation, and measurement tools onto a single platform, streamlining OOH ad management for agencies, planners, advertisers, and exhibitors. The platform provides direct access to the inventory of over 100 Central de Outdoor member companies nationwide.

Through ECOSS OOH, agencies and advertisers have access to performance and audience data for a given point, such as how many people are impacted per month, audience reach and profile, and information on the point of interest, such as its location, who owns the inventory, the format and size available, operating hours and latest photographs and environment information of the location.

With the same information base for all companies across the country, in the capitals and the countryside, the platform enables them to access a powerful tool for OOH media. “The members of Central de Outdoor present throughout the country now can integrate the stages of planning, programmatic selling, buying and execution, through a single platform,” says Fabi Soriano, executive director of Central de Outdoor.

“With ECOSS OOH, it’s now possible to implement the same quantification and qualification for digital media. Adsmovil OOH’s audience intelligence and OOH software complements Central de Outdoor’s rich inventory and will enable easier access for advertisers” says Marco Muñoz, Adsmovil’s regional business director.

Srikanth Ramachandran, Founder and Group CEO commented on the announcement: “The partnership between Central de Outdoor and Adsmovil OOH is significant because it enables digital transformation across all its OOH media owners. This is the most difficult step before automation and measurement can be applied to drive greater efficiency for advertisers investing in the medium.”

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW