Posted on by Vishnu Devarajan
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
KitKat Launches First Ever Ketupat-Stamped Chocolate in Conjunction with “Rezeki Dikongsi Bersama” Raya Campaign
31 Mar
Nestlé’s KitKatis welcoming the month of Ramadan and the upcoming Hari Raya festivities with the launch of the “Rezeki Dikongsi Bersama” campaign, which showcases the spirit of sharing and togetherness amongst Malaysians. The campaign features exciting Raya limited-edition product offerings, a KitKatRaya animated music video and various special collaborations.
Frederic Porchet, Business Executive Officer of Nestlé Confectionary explained that the KitKat “Rezeki Dikongsi Bersama” Raya campaign aims to connect people via tasty, memorable KitKatmoments together. The month of Ramadan and the upcoming Hari Raya celebration are equally meaningful times of the year for many Malaysians, regardless of race or background.
It is a fantastic time to gather with families, neighbours and friends to cele-break all the joy and festivities of the season. Just like our catchphrase – “Have a Break, Have a KitKat”, it’s all about enjoying a break, having a wonderful time together and sharing ‘rezeki’ all around,” said Frederic.
This year, KitKatis introducing the Raya limited-edition KitKatKetupat which offers consumers a perfect balance of smooth milk chocolate and crispy wafer encased in a first-of-its-kind ‘Ketupat’ motif stamped onto the KitKat 4-Fingers chocolate bars. Ketupat is an iconic Ramadan and Hari Raya delicacy, made of cooked rice compressed and wrapped in woven coconut leaves.
The intricate weaving pattern of Ketupat also represents Silaturrahim, a form of good relationship and friendship that is celebrated in Malaysian culture as well as Islamic traditions – signifying the spirit of “Rezeki Dikongsi Bersama” campaign.
On this premise, the KitKat Ketupat hopes to spread love, joy and togetherness into many homes over the Raya celebrations and inspire Malaysians to share their ’rezeki’ with everyone!
The Raya limited-edition KitKat Ketupat comes in four unique collectible designs with each showcasing significant moments of Raya traditions making it the perfect Raya gift to share and ‘cele-break’ with friends and family.
The KitKat Ketupat is available in two different pack formats, KitKat Ketupat 4-Fingers Multipack of 4 and KitKat Ketupat 4-Fingers Multipack of 2.
KitKat is also collaborating with popular contemporary fashion brand, Mimpikita to launch the limited-edition KitKat x Mimpikita Raya Edition pack which includes a Luminarc drinking glass specially designed by Mimpikita with 2 packs of KitKat Mini 9g Sharebags. These stylish glass mugs come in three exclusive designs to be collected.
The KitKat “Rezeki Dikongsi Bersama” Raya campaign launch event showcased two local celebrities MK K-Clique and Nabila Razali who performed the KitKat “Rezeki Dikongsi Bersama” theme song featured in KitKat’s latest Raya animated music video.
Embodying the values that the Ramadan and Raya seasons represent, KitKat’s Raya animated music video celebrates all the meaningful moments that bring people closer together during the festive season.
The animated music video was inspired by the characters featured on the KitKat Ketupat’s packaging which portrays diversity, togetherness and the joy of sharing ‘rezeki’.
MK K-Clique shared that while food is a big part of the Ramadan and Hari Raya celebration, the festive season is made even more meaningful when you share your ‘rezeki’ with everyone around you.
“I am honoured to be back again and be part of the KitKat “Rezeki Dikongsi Bersama” campaign together with Nabila Razali this year.
We hope this song will liven up the spirit of Ramadan and Hari Raya for everyone this year,” enthused MK.
As part of the campaign, KitKat also contributed RM10,000 to AEON Mesra, a community outreach initiative by the Malaysian AEON Foundation.
This community outreach effort enables underprivileged children to enjoy shopping sprees at AEON outlets during the Ramadan festive season, and further spreading joy for the upcoming Hari Raya celebration.
From 30 March until 2 April 2023, KitKat will be staging its 4-day consumer roadshow at LG2 Central Avenue, Sunway Pyramid with exciting activities and offers not to be missed.
