MARKETING Magazine Asia

Former Chief Creative Officer of Publicis Groupe Malaysia Abraham Varughese will be moving from Kuala Lumpur to Mumbai as Digitas India has announced his appointment as their Chief Creative Officer.

Abraham will be working closely with Digitas India’s Leadership Team which includes Unny Radhakrishnan (CEO) and Sonia Khurana (COO) in driving the creative output and strategic direction for numerous brands at the global marketing and technology agency.

At Publicis, Abraham was responsible for integrating the holding company’s agencies to deliver the value of “Power of One” for clients which include Samsung, Maxis Telecom, McDonald’s, and Mondelez.

Prior to his involvement with Publicis, Abraham worked with Leo Burnett, TBWA\RAAD, and FP7/McCann-Erickson in Dubai.

Welcoming Abraham to Digitas India, Sonia Khurana said, “As CCO, Abraham will play a key role in setting and driving the future direction of our creative strategy. With his creative firepower, we look forward to unlocking more opportunities to connect with our client’s audiences in meaningful ways, combining creative thinking, tech, data, and media. He is a modern communicator, a courageous leader and his lived-in experiences from around the globe adds great texture to our team.”

Commenting on joining the agency, Abraham added: “As the entire industry attempts to adapt and navigate a plethora of platforms that are constantly evolving, I can’t think of a better place to be at than Digitas India. It’s a rare opportunity to collaborate with the best minds in Creative, CX Design, Technology, Strategy and Data – capabilities that are key to bridging the gap between the real world and tomorrow’s all-encompassing virtual spaces. I look forward to co-creating compelling brand experiences for our clients, and ultimately delivering consumer journeys that are truly memorable.”

As a chief contributor of ideas and solutions across the creative arena, Abraham has written, co-created and guided work that has been recognized at D&AD, The One Show, Cannes Lions, WARC, Clio Awards, The Art Directors Club (ADC), AdFest and Effie. The accolades include a Grand Prix, Best in Show and a rare Black Cube.

Source: Social Samosa