6 ways marketers embrace Ramadan | MARKETING Magazine Asia

6 ways marketers embrace Ramadan


This is self-introspection time and a season Malaysians welcome with open hearts, year in year out: Ramadan and Raya.

Astro trained their lens on this coming festive season to share some insights on how smart brands  can leap ahead, especially after a long hiatus because of you know what.

Brands can now hone in on 93% of Malay audiences and their interests, through Astro’s multiple content offerings and channels. Pointers which will win for marketers during this season are…

SONGS

Festive music videos will be the rave. Guess where your brand can shine with top-draw artistes like Hael Husaini, Syamel, Ara Johari and award-winning composer S. Atan, through a series of music videos?

FOOD

With a potential reach of 5.6 mil views*, hit cooking show Pung Pang Rizalman by Dato’ Rizalman returns as he shares all his favourite recipes. For digital cooking content, Sayang, Ajar Masak hosted on Ria X YouTube channel will be amplified through digital assets.

DRAMAS 

To tap into a potential reach of 4.7mil** drama fans celebrities Uqasha Senrose, Faizal Hussein and Redza Rosli who are starring in Astro Ria’s, Rindu Awak Separuh Nyawa, Kisah Rumah Tangga and  Gempak’s Original Series: Ramadan Pertama Edi respectively.

GIVING BACK

Astro is working with Jejak Ebit Liew, motivator and preacher with 4.4 million followers as he documents his good deeds in helping underprivileged communities. Kongsi Rezeki Ramadhan on SINAR radio will see listeners getting an opportunity to pay it forward by buying extra groceries to ‘sedekah’ at chosen Rak SINAR outlets.

FASHION

 Astro Prima, Ria X and Intrend are producing 5-minute makeup tutorial capsules called Cantik Tak by local artistes featuring celebrities and influencers. Consumers can also tune into Era Sarawak and Gegar radio which is hosting review segments of the best Raya outfits.

TRADITION OF GIVING

Brands can reward customers virtually with D’Boyz Buka Puasa Norma Baru and top radio announcers. With Raya Barisan Hadapan hosted by Era announcers, Johan, Haniff and Ray, brands can send over Raya goodies to the frontliners together with invited celebrities. 

Pagi ERA Sarawak and Pagi ERA Sabah will be hosting Sungkei/Sungkai Sekali helping the less fortunate or those who must work during breaking-fast times, by taking over their jobs so they can enjoy their food.

For more content marketing opportunities, browse QuakeCast to check out what’s in store. 

Contact the Astro Media Solutions team at [email protected] or visit the website.

*Kantar Media DTAM, Total Malays: 9.9Mil, April –June 2020 (Season 1, 15 episodes)​
**(Kantar Media DTAM, Malay 4+ (Universe: 9.9 mi), 29/12/2020 – 01/02/2021