3.6 million video views for ERA DMA 2017

2 years ago

Local contemporary Malay radio brand, ERA has recently held its second digital music award – ERA Digital Music Awards (ERA DMA). The one-of-a-kind award show hosted by renowned comedian Nabil Ahmed, is targeted at digital natives who are key to the brand. ERA DMA enables fans to watch the show on devices while engaging with others instantly on social media.

The live broadcast on ERA and Rotikaya’s Facebook pages and ERA’s YouTube page received a total of 638K views. ERA also experienced the highest increase of fans on its social media on the award day. During the 3-week period following the live show, the playback of the award show garnered a total of 3.6 million video views on ERA’s social media platforms – 1.4 million on Facebook, 346K on Instagram and 1.9 million on YouTube. The award show also garnered 742K interactions on Facebook and Instagram, along with 9.8 million impressions on Facebook.

ERA is currently identifying potential partners for collaboration to amplify the reach and impact of the next ERA DMA.


Malaysian CMO Conference & Awards 2019


Marketing is at an interesting intersection now. With major crosswinds in the global trade environment, every brand is affected by more uncertainty than ever before. We explore how brands are winning with big data and marketing automation. We study what brand resilience is all about. We question what works and what doesn't.
In a world of 'fake everything', the quest and need for authenticity have never been more challenging. Journey with our speakers and learn from our inspiring panel discussions as you centralize your focus on innovative pathways to marketing success.

Top Speakers & Panelists:

  • VJ Anand, Senior VP of Creative & Executive Creative Director, Gojek
  • George Ang, Owner A&W Malaysia and Director & CEO, Inter Mark Resources
  • Fernie Jasmine Abdul Ghani, Head of Group Marketing & Brand, Axiata
  • Siti Suhaila Abdu Hamid, Category Head of Foods, Unilever Malaysia
  • Lim Imun, General Manager – Marketing, Munchworld …. and more!

15th November 2019

8.30 am - 5.30 pm (Conference)
6.00 pm - 10.30 pm (Awards Night)

The Grand Ballroom, Sime Darby Convention Centre, KL.

More information: Conference Page

Purchase your tickets here Purchase Here